|
|
|
|
|
BANGKOK, Nov 29, 2022 - (ACN Newswire) - Aurora Design PCL (SET: AURA), one of Thailand's leaders in gold jewelry retail business, diamond jewelry and gems, is going ahead with its planned expansion after being listed on the Stock Exchange of Thailand (SET).
With the kick-off of its shares on the Thai bourse today (29 Nov), AURA will proceed to add 143 outlets and expand the consignment business under the brand of 'Thong Ma Ngern Pai' (gold comes, money goes).
Aniwat Srirungthum, Chief Executive Officer of AURA, said the company is aiming at raising its retail network nationwide to 409 in 2024 from 266 at the end of last September 2022.
The new stores will cover greater areas of Bangkok and its vicinity, as well as cities and communities to increase access to customers in additional potential areas across the country, he added.
Meanwhile, AURA has set its sights on strengthening its consignment business - whereby AURA sells gold jewelry retail, diamond jewelry and gems on behalf of the owner - to 3,846 million baht in 2024.
AURA has shown its potential as the first Thai stock engaged in the gold jewelry retailing business, focussing on developing and introducing new products and brands to create variety, and proactively enhancing online platform services to reach customers of all genders and ages on its pathway to become the leader of gold jewellery retailer in Thailand.
Mr Aniwat said: "We aim to create diversity and a brand that is different from competitors through product innovation and new brands to meet the needs of all kinds of customers, and providing a seamless shopping experience, expanding sales channels, both online and offline while enhancing service by developing new applications to promote sales and creating maximum customer satisfaction.
"These efforts will ensure sustainable growth for the company."
Pongsak Phrukpaisal, Managing Director of Kasikorn Securities PCL which serves as financial adviser and underwriter of AURA, noted that the company deals with a comprehensive range of gold, diamond and gem jewellery, and leveraging on technology to drive product innovation and new brands.
The company is also able to accommodate customers' needs on every occasion while pursuing the consignment business of gold ornaments - a business with potential growth in the future.
Because AURA is the first stock involved in the complete gold jewelry retail business diamond jewelry and gems business on the SET, there has been an enthusiastic response from institutional and retail investors during the past initial public offering (IPO) subscription period.
"Clearly this is due to the fact the company possesses a robust business background and opportunities for future growth," Mr. Pongsak concluded.
Note: Investments involve risks. Investors should understand the characteristics of the product, return conditions and risks before investing.
See https://www.aurora.co.th [SET: AURA].
Released for Aurora Design PCL by MT Multimedia Co Ltd
Thiyaporn Sriadunphan (Dah), T: +66 (0) 87 556 6974, E: thiyaporn.s@mtmultimedia.com
Topic: IPO
Source: Aurora Design PCL
Sectors: Funds & Equities, Watches & Jewelry
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
Latest Press Releases
Fujitsu and 1Finity to highlight latest network technologies and AI solutions at MWC Barcelona 2026
Friday, February 13, 2026 9:50:00 PM
|
|
|
Fujitsu to present latest technologies for creating social and industrial value through fusion of AI and computing at India AI Impact Summit 2026
Friday, February 13, 2026 9:33:00 PM
|
|
|
Mitsubishi Power Hosts Inaugural Energy Forward Forum in Indonesia with Government and Industry Experts
Friday, February 13, 2026 9:24:00 PM
|
|
|
MHI Successfully Demonstrates Production of Liquid Synthetic Fuels through an integrated Process Utilizing SOEC Co-Electrolysis and FT Synthesis
Friday, February 13, 2026 9:03:00 PM
|
|
|
JCB Sponsors the NHK Symphony Orchestra Singapore Concert 2026 - Celebrating 60 Years of Singapore-Japan Relations
Friday, February 13, 2026 1:00:00 PM
|
|
|
Modern Dental Group Celebrates 40 Years: 'Redefining Smiles. The Digital Way.'
Feb 13, 2026 10:31 HKT/SGT
|
|
|
GA-ASI Achieves New Milestone With Semi-Autonomous CCA Flight
Feb 13, 2026 07:00 HKT/SGT
|
|
|
Open World and VerifyMe Sign Merger Agreement
Feb 12, 2026 21:00 HKT/SGT
|
|
|
U.S. Polo Assn. Unveils Experiential USPA Shop Flagship at the USPA National Polo Center
Feb 12, 2026 20:00 HKT/SGT
|
|
|
Radisson Highlights Developing Vein Model at O'Brien Gold Project with Implications for Future Growth and Mine Planning
Feb 12, 2026 19:59 HKT/SGT
|
|
|
|
|
More Press release >> |
|
 |
|
 |
|
