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| Monday, June 7, 2021 |
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New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs |
| AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. more info >> |
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| Wednesday, March 10, 2021 |
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AppsFlyer Promotes Sanjay Trisal As New General Manager of India, Southeast Asia, and Australia, New Zealand, To Strengthen Regional Collaboration |
| Today, AppsFlyer, the global attribution and marketing analytics leader, appoints Sanjay Trisal as General Manager of INSEA/ANZ (India, Southeast Asia, Australia, New Zealand). more info >> |
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| Monday, February 15, 2021 |
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AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360, Its Comprehensive SKAdNetwork Suite |
| AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple's upcoming privacy updates. more info >> |
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| Wednesday, January 27, 2021 |
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AppsFlyer Appoints 20-year Technology Veteran as New Vice President for Sales for SEAPAC |
| Today, AppsFlyer, the global attribution, and marketing analytics leader, has appointed Joen van Driel as the company's new Vice President for Sales for Southeast Asia-Pacific (SEAPAC). This appointment builds on AppsFlyer's focus on Southeast Asia, India, Japan, and Korea; a high-growth market altogether with more than 663 million new mobile internet users to be added by 2025, according to a GSMA report. more info >> |
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| Thursday, November 26, 2020 |
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AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ's AUD7.79 Billion Mobile Marketing Potential and Thriving Local App Industry |
| AppsFlyer, the global attribution and marketing analytics leader, today announced its official expansion into Australia and New Zealand (ANZ) with its first office opening in Sydney - making this its 19th office worldwide. more info >> |
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| Tuesday, November 24, 2020 |
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AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping Future Marketing Tech Stack; Opens New Office in Australia |
| AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. more info >> |
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| Friday, September 11, 2020 |
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AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform |
| AppsFlyer, the global attribution leader, today announced the launch of Xpend, the company's new cost aggregation product that supports complex schema and data mapping to help alleviate the pain points marketers face due to fragmented cost data. more info >> |
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| Wednesday, June 10, 2020 |
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AppsFlyer Launches Zero, its Free-for-Life Software & APIs to Help Brands Tap into Their Owned Media |
| AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards developers, product managers, and marketers offers free, state of the art software tools and APIs, to empower their growth and leverage their earned and owned media strategy. more info >> |
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| Wednesday, October 17, 2018 |
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AppsFlyer Surpasses $100 Million in Annual Recurring Revenue |
| AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company's revenue growth are the 85,000 apps whose marketers use AppsFlyer's products and services, propelling the company to over 70% market share worldwide. more info >> |
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| Monday, September 10, 2018 |
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AppsFlyer partners with Weibo to create Social Marketing Value Measurement System |
| AppsFlyer, the world's leading mobile attribution and marketing analytics platform has announced a collaboration with leading Chinese social media platform, Weibo. The partnership aims to improve the accuracy of digital advertising monitoring, and provide Chinese digital advertisers and media companies with a more comprehensive and effective digital advertising measurement standard. more info >> |
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