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Wednesday, 29 August 2012, 10:20 HKT/SGT

Source: Food&HotelVietnam
Food&HotelVietnam2013 - A Springboard into Vietnam's Vibrant Foodservice & Hospitality Industry
Offers wide exposure to F&B and hospitality markets in Vietnam and beyond

HO CHI MINH CITY, VIETNAM, Aug 29, 2012 - (ACN Newswire) - To be held from 24 - 26 April 2013 at the Saigon Exhibition & Convention Center (SECC), Food&HotelVietnam2013 (FHV2013) will occupy 8,880 square metres of exhibition space to house a vibrant mix of over 380 exhibitors from 30 countries/regions, each offering the latest products and innovative solutions for Vietnam's food and hospitality industry.

With Vietnam being observed as one of Asia's fast-emerging business destinations, many international brands are looking to expand their presence in this region. Vietnam's leading biennial food and hospitality trade show will present a window of opportunity to regional and international exhibitors who are keen to enter Vietnam and establish important contacts with local distributors and sellers from across the region. In addition, they will also be exposed to exclusive opportunities to extend their reach into budding markets outside Vietnam, namely the rest of the Indochina regions Cambodia, Laos and Myanmar.

Home-grown exhibitors will be able to leverage on the opportunity to reach out to new local customers who are not currently exposed to their products, expanding their brand presence in the local market. FHV2013 will also act as a launch pad for resident exhibitors to present their offerings to various regional attendees, thus receiving a boost into promising markets beyond the region.

"Into its 7th edition, FHV has grown in leaps and bounds since its inception in 2004, and is now firmly established as a must-attend trade show in the mindsets of the Vietnamese food and hospitality communities. Never taking a backseat, we continuously review ways to evolve the event's format so that it can better serve our participants," states Ms. Ting Siew Mui, Project Director of Lifestyle Events from show organiser, Singapore Exhibition Services (SES).

"This year, exhibitors can leverage on our extended focus outside of Vietnam to the growing markets of Indochina as we work with the local media and related associations to further widen industry's awareness of regional participants. With the presence of visitors from greater Indochina, international exhibitors will be able to take the opportunity to bring their products to shores which extends beyond the Vietnam region, thereby presenting an even more effective "Asian" gateway for the international market."

Following FHV2011's footsteps, FHV2013 will continue to present a wide mixture of international group pavilions, each supported by their respective government bodies or trade associations. More than 10 international group pavilions will be unveiled, all eager to market a myriad of indigenous flavours and food production capabilities.

Addresses Purchasing Patterns of Vietnam's Foodservice and Hospitality Industry

Visitors to the last edition of the show were impressed with the myriad of products and services which were present at the exhibition. Many of the 12,000 attendees who were present at FHV2011 vowed to return for the 2013 show in Ho Chi Minh City:

"This year (2011), the exhibition is more well-organized than the previous show. There were many exhibitors in the show that we have cooperated so far. We've also got contacts of some companies for business deals in the future. In general, we had a fruitful time at the show. We will come back for Food&HotelVietnam2013," says Mr. Lam Hong Nguyen, Purchasing Manager, Jollibee Vietnam Co Ltd, Vietnam.

"We find this year (2011)'s exhibition very interesting and fruitful for us. There were many more innovative products, especially on the hospitality equipment side. In addition, the number of group pavilions also contributed to the diversity and scale of this event. We have managed to get the necessary information we need at the show and we look forward to visiting Food&HotelVietnam2013," affirms Mr. Tran Huu Tung, General Manager, Yeebo Restaurant, Vietnam.

Nearly 100 group delegations from leading enterprises in Vietnam had also attended FHV2011, including Ho Chi Minh City's largest convenience store operator, Shop & Go JSC; Starcity Saigon Hotel; Sheraton Saigon Hotel & Towers; Victoria Can Tho Resort; Saigontourist Holding Company, and Ho Chi Minh City's only airline caterer, Vietnam Air Caterers.

Show organisers also chartered a VIP bus to bring visitor group delegations from Phnom Penh, Cambodia, to the show. The visitors' participation is paramount to testifying the strong relevance of FHV and its stature as the premier platform that specifically caters to purchasing needs of the food and hospitality establishments of Vietnam and the Indochina region.

With the presence of renowned international brands such as Hyperlux, Ocean Glass, Precor and WinterHalter, local foodservice and hospitality communities will be able to peruse the wide range of products and services that will be displayed across the show floor of FHV2013, and make purchasing decisions that can add benefit to their business over an extended period.

Cultivating Local Talent through Respected Competitions

Adding to the busy show floor will be two exciting competitions specially tailored for Vietnamese F&B professionals Vietnam Barista Competition (VBC) and Vietnam Culinary Challenge (VNCC).

Vietnam Barista Competition (VBC)

VBC will be attracting top-notch baristas from all over Vietnam to compete. Judged by a panel of experts in the coffee industry, the winner will be given the honour of competing in FHA Barista Challenge 2014 held in Singapore alongside the brand new SpecialityCoffee&Tea exhibition, one of the six specialised trade shows of Food&HotelAsia (FHA). On top of VBC, baristas are also encouraged to participate in the Latte Art Challenge. The Latte Art Challenge, held together with VBC, will be hosted by the Speciality Coffee Association of Europe, Singapore Charter (SCAE SC). Aspiring baristas can also participate in the Basic Barista Course which will be certified by a trainer from SCAE SC.

Vietnam Culinary Challenge (VNCC)

Organised by the Saigon Professional Chefs Guild, VNCC aims to elevate the stature of Vietnamese cooking. Now in its 5th edition, the competition will see various local chefs from reputable restaurants and hotels pit against one another to win the coveted title of Grand Champion. Both events aim to promote the culinary and coffee scenes in Vietnam, allowing budding chefs and barista to gain recognition through the challenges, as well as enabling established chefs and coffee connoisseurs to grow through healthy competition.

"The Saigon Professional Chefs' Guild is proud to be organising the 5th edition of "Vietnam Culinary Challenge" at FHV2013. With over 12 categories of competition, ranging from Vietnamese Cuisine to Chinese Cooking and Plated Desserts, and over 180 competitors expected to be participating in these events across three days, VNCC2013 would definitely raise the culinary standards and support the dreams of aspiring chefs from hospitality settlements across Vietnam. The backing by many local and international organisations for this event also indicates the increased focus placed on raising the culinary standards in Vietnam, and I'm glad FHv2013 is bringing VNCC back once again," says Mr. Norbert Ehrbar, Vice President of the Saigon Professional Chefs' Guild.

FHV2013 is organised by Singapore Exhibition Services Pte Ltd and local organiser VCCI Exhibition Service Co Ltd.

Food&HotelVietnam2013 - Show at a Glance:

Date: 24-26 April 2013, Wednesday - Friday
Venue: Saigon Exhibition & Convention Center (SECC)
799 Nguyen Van Linh, Tan Phu Ward,
Dist 7. Ho Chi Minh City, Vietnam
Opening hours: 0900hrs - 1700hrs
Admission: Business and trade professionals only

About Food&HotelVietnam

Food&HotelVietnam, Vietnam's premier food and hospitality sourcing and networking trade event, features at least 70% of overseas exhibitors in all its editions. Since its first edition in 2004, the event is now in its sixth showing, and will bring industry professionals in Vietnam high quality equipment, services and solutions currently available in the global marketplace. Food&HotelVietnam is organised by Singapore Exhibition Services Pte Ltd (SES) and co-organised by VCCI Exhibition Service Co Ltd.

Gillian Loo
PR Executive
Singapore Exhibition Services
Tel: +65 6233 6637

Topic: Trade Show or Conference
Source: Food&HotelVietnam

Sectors: Trade Shows
From the Asia Corporate News Network

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