KUALA LUMPUR, July 20, 2026 - (ACN Newswire) - The Emerging Payments Association Asia (EPAA) has launched the AI & Agentic Payments Working Group with founding member HSBC, bringing together the banks, payment networks, fintechs and technology platforms that will define the standards to make agentic commerce work safely and at scale across Asia Pacific (APAC).

AI agents are already making payments on behalf of consumers and businesses across the region. HSBC, together with Mastercard, piloted end-to-end B2B agentic commerce transactions for two Singapore-based clients in May. Alipay's AI Pay exceeded 120 million autonomous transactions in a single week in February. Mastercard completed its first live consumer authenticated agentic payment in APAC in March. The region is projected to be the fastest growing market for agentic commerce globally, expanding at a Compound Annual Growth Rate of nearly 45% through 2031.

However, there is currently no agreed standard across APAC for who is liable when an AI agent exceeds its mandate, how agents are identified and authenticated across borders, how fraud detection systems, built to flag human behaviour, distinguish a legitimate agent acting at machine speed from a compromised account, or how disputes are resolved when software, not a person, initiated the transaction.

EPAA's AI & Agentic Payments Working Group is the first industry-wide effort in APAC to address these questions collectively.

The problem the industry cannot solve alone

The IMF noted earlier this year that current liability regimes "assume human intent and direct causation", frameworks that become legally ambiguous the moment an autonomous agent makes a decision independently, such as when an AI agent books a flight, settles a B2B invoice, or initiates a subscription renewal.

In Europe, regulators are already grappling with this through PSD3, the EU AI Act (which classifies certain AI financial systems as high-risk with strict accountability requirements), and an emerging "Know Your Agent" trust framework for identity and transparency.

The cost of getting this wrong is significant. Legal analysis of the UK's mandatory APP fraud reimbursement model, where liability sits 50/50 between sending and receiving payment service providers, suggests that if a similar approach were applied to agentic AI, aggregate PSP exposure "could be significant given the speed and scale at which AI agents can authorise payments". Fraud models built to detect human behaviour could also flag legitimate agentic payment patterns as suspicious, creating false positives at machine scale.

What the working group will do

EPAA's AI & Agentic Payments Working Group will bring together the cross-section of APAC's payments ecosystem, including institutions, networks, fintechs, technology platforms and innovators, to develop shared, practical outcomes the industry can act on. This includes:

• Common standards and infrastructure for agent identity, authentication, and authorisation.
• Trust and liability frameworks that define responsibility when an agent acts beyond its mandate or when a payment goes wrong.
• Business models and commercial frameworks that make agentic commerce viable and scalable for all participants in the ecosystem.
• Coordinated engagement with regulators across the Association of Southeast Asian Nations (ASEAN) and Asia Pacific Economic Cooperation (APEC), ensuring the frameworks being written reflect how the industry operates today, not how it operated five years ago.
• Practical toolkits, briefings, and intelligence that member organisations can deploy into their own operations.

The working group's positions will be developed through EPAA's 18-month engagement process with ASEAN and APEC governments and central banks, with formal policy paper recommendations to be delivered at the 51st ASEAN Summit and APEC Economic Leaders' Week in November 2027.

Camilla Bullock, CEO, Emerging Payments Association Asia, said: "AI agents are transacting across Asia Pacific right now, at scale, at machine speed, and without the regulatory architecture to protect businesses and consumers from real risks around liability, identity and fraud. Every organisation in this industry is trying to solve these problems independently, in isolation from the regulators and governments who will ultimately write the rules.

"The EPAA AI & Agentic Payments Working Group brings the right organisations together to define the standards, infrastructure and frameworks that agentic commerce demands, and takes those positions directly to the regulators and governments across ASEAN and APEC. The organisations that help build these frameworks now will shape how agentic commerce works across Asia Pacific for the next decade."

Nicholas Soo, Managing Director and Asia Head of Payment Products, Global Payments Solutions at HSBC, said: "Our ambition is to be the most trusted bank globally, and nowhere is this more true than in payments. The same level of customer trust must carry through to the new business models that are being developed as automation and agentic AI reshape commerce. Our pilot agentic commerce transactions have demonstrated how B2B transactions can be executed end-to-end with control, transparency, and risk management from the start. We look forward to working with other members of the working group to build the foundations required for agentic commerce to take flight."

Join the working group

Places on the AI & Agentic Payments Working Group, both at committee level (10–12 organisations) and working group level (up to 30 organisations), are open to EPAA member organisations across the APAC payments ecosystem. Places close in November 2026.

Organisations interested in joining should contact EPAA: https://emergingpaymentsasia.org/contact/

About Emerging Payments Association Asia (EPAA)

EPAA is the leading membership organisation for APAC's payments ecosystem, including payment schemes, banks, issuers, merchant acquirers, PSPs, technology providers, and wallets. With established policy connections, a C-suite member community, and formal engagement with ASEAN and APEC governments and central banks, EPAA shapes the regulatory frameworks and industry standards that govern how payments move across the region. EPAA's mission is to improve lives everywhere, through an industry that is safer, faster, fairer, and better governed.

Media contact
Emerging Payments Association Asia
niamh.laing@emergingpaymentsasia.org
https://emergingpaymentsasia.org

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