|
|
|
|
|
SINGAPORE, Nov 5, 2013 - (ACN Newswire) - APAC Effie puts the spotlight on Asia Pacific Brands by introducing a dedicated category for them to compete regionally. It culminates and brings attention to those brands that have been successful in their campaigns, whether established or emerging ones, amidst tough competition from strong global players.
Following its recent Call for Entries, the competition is now drawing attention to the Asia Pacific Brands Category, which is open to those with Asia Pacific roots and are born and bred in Asia Pacific. This category is specially created as an effort by the regional awards to recognise and celebrate the achievements of Asia Pacific Brands.
"APAC is the most economically vibrant region on the planet. Many of our brands are already world leaders and many others from all over the region are poised to take on the world in coming years on the back of strong national and regional growth. As the region continues to grow in global economic importance, as it inevitably must, successful brands, supported by highly effective communication strategies will become even more important to the region's economic well-being," said Paul Head, Chief Executive of the Communication Agencies Association, New Zealand, also a member of the APAC Effie Committee.
"With the introduction of this category in the APAC competition, it enables Asia Pacific Brands to measure themselves against the very best in the region - and the best in the region are already as good as any in the world," he added.
The APAC Effie Awards, organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, honours the region's most outstanding campaigns, which have been brilliantly executed and proven results in meeting challenging strategic objectives.
The line-up of categories across Single Market and Multi-market follows:
Single Market - Product & Services Categories:
Agricultural & Industrial, Automotive, Beauty & Wellness, Beverages - Alcohol, Beverages Non-Alcohol, Consumer Electronics and Durables, Corporate Reputation/Professional Services, Restaurants, Financial Products & Services, Food, Government / Institutional, Healthcare, Household Supplies & Services, IT / Telco, Media, Entertainment & Leisure, Real Estate, Retail, Travel / Tourism, Other Products & Services
Single Market - Specialty Categories:
Asia Pacific Brands, Brand Experience, Brand Revitalisation, David vs Goliath, GoodWorks - Brand, GoodWorks - Non Profit, Media Innovation, New Product or Service, Small Budget, Sustained Success
Multi-market - Product & Services Categories:
Products, Services
Multi-market - Specialty Categories:
Asia Pacific Brands, David vs Goliath
Entry Submission will be open till December 20, 2013. Finalists will be announced in end of February 2014, with the Awards Gala set to take place in April 2014. For more information about the competition, visit www.apaceffie.com.
Contact:
Tenasia Group Pte Ltd
Shanice Soh, Marcom Manager
T: +65-6338-7739 / M: +65 9431 3487
E: shanice@tenasia.com.sg
Chua Bee Hong, Executive Director
T: +65 6338 7739 / M: +65 9271 0900
E: beehong@tenasia.com.sg
Follow us on Twitter @APACEffieAwards
Topic: Trade Show or Conference
Source: APAC Effie Awards
Sectors: Broadcast, Film & Sat
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| APAC Effie Awards |
| Mar 14, 2019 13:00 HKT/SGT |
|
APAC Effie Awards 2019 Unveils 131 Finalists to Contend for Metals |
| Jan 25, 2019 11:00 HKT/SGT |
|
APAC Effie Announces Arthur Wei of Sina Corp. and Fern Canning of Edelman as the Final Heads of Jury, and Reveals the Full Jury Line-up |
| Dec 4, 2018 11:00 HKT/SGT |
|
APAC Effie Appoints Emma Sheller of Standard Chartered and Vishnu Mohan of Havas Group as Heads of Jury for 2019 |
| Nov 4, 2016 14:00 HKT/SGT |
|
2017 APAC Effie Awards Call for Entries Announced |
| Apr 24, 2016 07:00 HKT/SGT |
|
2016 APAC Effie Awards Winners Announced |
| Apr 14, 2016 17:30 HKT/SGT |
|
2016 Positive Change Effie Awards APAC Jury Chair Announced |
| Mar 3, 2016 10:00 HKT/SGT |
|
136 Finalists to Contend at the APAC Effie Awards 2016 |
| Apr 11, 2015 17:00 HKT/SGT |
|
Winners for APAC Effie Awards 2015 Revealed |
| Feb 25, 2015 13:00 HKT/SGT |
|
92 Finalists to Contend at the APAC Effie Awards 2015 |
| Jan 22, 2015 16:00 HKT/SGT |
|
APAC Effie Awards 2015 appoints Lisa Ransom and Tomaz Mok as remaining 2 Heads of Jury |
| More news >> |
 |
|
|
|
