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| Wednesday, 18 December 2013, 22:30 HKT/SGT | |
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Source: ANTARA | |
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JAKARTA, INDONESIA, Dec 18, 2013 - (ACN Newswire) - The Indonesian news agency ANTARA today entered into a strategic alliance agreement with OPTOSCREEN Group to install 1000 high quality large outdoor LED screens across Indonesia.
This USD200 million (Rp.2.4 trillion) agreement will make ANTARA one of the first news agencies to operate the largest outdoor LED screen network in the world for viewers throughout the Indonesia archipelago. The large scale deployment of outdoor LED screens will provide free news, information and state policies to the general public of 250 million viewers throughout the country.
The objective is to promote national unity and ethnic tolerance, including education, culture, loyalty, integrity and meritocracy, drawn from an official philosophical foundation of PANCASILA.
"This collaboration combines the strengths of two storied names in the media marketplace," said Hempi Prajudi, Commercial Director, ANTARA. "We are delighted to partner with OPTOSCREEN to provide Indonesia with the highest-quality, most-scalable, and end-to-end informative news."
"Free up-to-date news will be delivered both live and as file-based information effectively to every municipality in Indonesia. There will be two (2) screens available at each municipality across all 496 municipalities in the country," added Prajudi.
Thomas Soo Kok Loong, Founder & CEO of OPTOSCREEN, said, "We are thrilled to be working together with ANTARA on providing OPTOSCREEN's unique technical skills, know-how and special hardware design to broadcast outdoor up-to-date news to the world's fourth most populated nation."
"The outdoor screen industry will see growth in the long run as the trend is changing towards audiences spending more time out and on the road than staying at home watching TV. Falling viewer ratings for traditional indoor TV is also due to the increased choice of TV channels and increased viewer ratings for large outdoor LED screen networks on a single channel at strategic locations," added Soo.
With an additional 1000 screens through the cooperation with ANTARA, OPTOSCREEN will have a total of 1328 outdoor LED screens, making OPTOSCREEN one of the largest screen owners in the world.
Contact:
Megane Soo
OPTOSCREEN
Tel: +6012 734 4428
Email: meganesoo@optosceen.com
Darmadi
ANTARA
Tel: +62 811 989 300
Email: darmadi@antara.co.id
Topic: New Service
Source: ANTARA
Sectors: Broadcast, Film & Sat
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From the Asia Corporate News Network
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