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| Monday, 27 January 2014, 20:45 HKT/SGT | |
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Source: Double A | |
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HONG KONG, Jan 27, 2014 - (ACN Newswire) - Double A's portfolio of premium quality "Made in Europe" paper will be on exhibit at the world's largest fair for paper and stationery. Double A will be in search for new opportunities for growth, opportunities to expand its European footprint and increase global reach through Paperworld.
"Paperworld is the perfect venue to reconnect with customers and business partners from key European markets, and is also the best place to meet new customers and foster fresh partnerships. Paperworld gives us the opportunity to develop our European presence and deliver our enduring commitment for growth in the region," said Mr. Thirawit Leetavorn, Double A Senior Executive Vice President.
Double A continues to get attention in Europe a year after signing the agreement with the General Council of Eure on the purchase of Alizay mill in France. Following the successful revival of Alizay mill operations in June 2013 and shipment of first batch of high quality paper to the Middle East in August 2013, Double A is ready to step up the game and bring its marketing magic to Europe.
"Our French paper mill gives us the base to launch an integrated marketing communication (IMC) campaign, 'Not all paper is the same'. The campaign aims at attracting consumers and increasing brand awareness. It also encourages consumers to reconsider the value of common objects, such as the real value of paper. We are inviting everyone to visit us at Paperworld and experience the real difference, and that indeed; everything in life, like paper is not equal", added Mr. Leetavorn who is at Double A stand from 25 - 28 January.
Double A IMC is appreciated for its creativity and humoristic approach in conveying consumers the positive image of the brand. Two prestigious European festivals for advertising has recognized Double A's IMC campaign. The short spots bagged silver for Craft Film and bronze for Film category at Eurobest 2013, and the Grand Cristal for Film at the Cristal Festival 2013.
Double A will display its leading premium paper brands made in Alizay - Double A 80 gsm, Hi-Plus 75 gsm and Smart Copy 80 gsm. Alizay paper mill uses short fiber raw materials from Thailand's KHAN-NA, the vacant space around rice paddies where sustainable paper trees are grown. This unique agro-forestry guarantees the biodiversity of the land and provides local farmers with additional income. The high fiber pulp from KHAN-NA delivers the premium quality trusted by consumers in more than 120 countries.
Paperworld visitors are invited to visit Double A booth for a chance to discuss the latest trends in the paper industry, avail of new promotions, future projects, and possible business opportunities with Double A.
Topic: Press release summary
Source: Double A
Sectors: Engineering, Print & Package
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