|
| Tuesday, 9 June 2009, 12:16 HKT/SGT | |
| |  | |
Source: KIA Motors | |
|
|
|
SEOUL, S.KOREA, June 9, 2009 - (ACN Newswire) - Kia Motors, a maker of quality vehicles for the young-at-heart, is supplying official vehicles from its wide-ranging model line-up to transport athletes and VIPs at the FIFA Confederations Cup 2009 (June 14-28, 2009) and the 2009 UEFA European Under-21 (June 15-29, 2009).
In Johannesburg, South Africa, nine days before the official start of the FIFA Confederations Cup 2009, Kia Motors delivered its cars to Skhumbuzo Macozoma, Transport and Logistics Manager for the FIFA 2009 World Cup Local Organizing Committee, at a June 5th ceremony held at the Expo Centre. The ceremony was attended by 100 FIFA officials, Kia representatives and local press.
The fleet of cars delivered by Kia includes 24 of the company's most popular models, including the Sorento, cee'd, Carnival (also known as 'Sedona' in other markets) and Sportage models. Kia Motors also supplied 10 buses to transport national team players and FIFA officials for protocol and transportation purposes.
"Kia Motors is delighted to be a part of the FIFA Confederation Cup," said Soon-Nam Lee, Director of the Overseas Marketing Group, Kia Motors Corporation, in attendance at the ceremony. "Being involved actively in football marketing is an integral part of our vision to become a formidable player on the global automotive stage. We have made a strategic effort to boost our young and energetic brand identity by ramping up our presence in major sports sponsorships and to enhance Kias brand awareness worldwide."
In Sweden's Malmo Football Arena, Kia handed over a fleet of 46 vehicles to transport teams, VIPs, officials and referees at the finals in Sweden for the UEFA European Under-21 tournament. The fleet includes a range of comfortable and safe Kia flagship cars, including the luxury Opirus, Sorento, cee'd and recently launched Soul cross-over. The June 5th ceremony was attended by Karl-Erik Nilsson, the championship's Tournament Director, Deputy Tournament Director Bo Sundstrom and Andreas Bennetter, Fleet Manager for Kia Motors Sweden.
"After successfully sponsoring UEFA EURO 2008(TM) in Austria and Switzerland," said Jack Kim, President of Kia Motors Sweden, "Kia is proud to be partnering with the U21 championship. Supporting young athletes in pursuit of excellence is directly in line with our young-at-heart brand and drivers." With two new stadiums built for the tournament, the Gamla Ullevi in Gothenburg and the Malm New Stadium, where the final will be staged on June 29th, Kia Motors has sponsored the Kia Venue Guide on UEFA's official website (www.uefa.com). The guide provides information on the tournament's four venues, their capacity, history, locations, as well as photos and downloadable wallpapers for the 'plugged-in' demographic in the region.
Throughout the two football competitions, Kia will leverage its sponsorship activity to demonstrate its sponsorship through on- and offline advertising, strategic logo placement throughout the events' stadiums, and television broadcasting. The Kia brand will also be prominently featured on the official events' websites.
As part of its marketing activities, Kia Motors will display the Soul, among other models, and offer test drives near the stadiums to demonstrate the high quality, reliability and prestige of its vehicles.
Kia will also showcase two Soul models decorated with images of the teams competing in the FIFA Confederations Cup at major stadiums. FIFA has organized the Ticket Fund program that will distribute category IV tickets free of charge to South African residents during the FIFA Confederations Cup. The Ticket Fund is a socially responsible initiative to benefit social or human development activities in South Africa. Kia, as an official partner, committed to sustainability, will fully support FIFA's initiative by distributing 4,500 tickets to college students who participate in the "Green Goal Project."
The Hyundai-Kia Automotive Group has signed a strategic sponsorship agreement with UEFA and FIFA that covers international games hosted by the associations, including EURO 2008, FIFA Confederations Cup 2009, as well as the 2010 and 2014 World Cups.
About FIFA Confederations Cup
A football tournament for national teams, FIFA Confederations Cup is contested by the winners of each of the six FIFA confederation championships in Europe, Asia, Oceania, Africa, South America, and North, Central America and Caribbean, along with the current World title holder and the host country. For this reason, it is often called the Champions of Champions tournament.
Eight teams are playing in this year's competition, including host nation South Africa, reigning champion Italy, Egypt, Iraq, Spain, US, New Zealand and Brazil.
About UEFA European Under-21 Championship
The first U21 Championship final in 1978 set the standard for the rest to follow. During the tournament, the continent's most exciting young players offer a tantalising glimpse into what the future of European football might hold. Today's eight-team (Sweden, England, Finland, Germany, Belarus, Serbia, Italy and Spain) final tournament enjoys worldwide acclaim, but it has evolved considerably since UEFA first put the idea to its member associations in January 1967.
The 2009 UEFA European Under-21 Championship will be staged in four cities in Sweden: Halmstad, Helsingborg, Gothenburg and Malmo on the country's west coast.
Contact:
Michael Choo
International Communications Manager
+82-2-3464-6574
mjc@kia.co.kr
Topic: Corporate Announcement
Source: KIA Motors
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| KIA Motors |
| Sept 30, 2013 14:30 HKT/SGT |
|
Welcoming a Bigger and Better Indonesia International Motor Show (IIMS) in 2014 |
| Mar 2, 2010 18:50 HKT/SGT |
|
Three Premieres for Kia Motors at Geneva Motor Show |
| Mar 2, 2010 18:35 HKT/SGT |
|
Kia Accelerates European Market Expansion through UEFA EUROTOP 2010-2017 Sponsorship |
| Feb 3, 2010 17:39 HKT/SGT |
|
World Premiere for All-new Kia Sportage at Geneva |
| Jan 15, 2010 16:54 HKT/SGT |
|
Kia Motors Posts 20.1% Increase in 2009 Global Sales |
| Jan 8, 2010 10:00 HKT/SGT |
|
Kia Unveils Seven Advanced Automotive Technologies at 2010 CES |
| Nov 11, 2009 19:03 HKT/SGT |
|
Kia Motors Posts 34.6% Increase in October Global Sales |
| Oct 12, 2009 15:14 HKT/SGT |
|
Kia Motors Posts 40.4% Increase in September Global Sales |
| Sept 16, 2009 14:48 HKT/SGT |
|
Kia Makes a Splash at Frankfurt Motor Show with All-new Models and 'EcoDynamics' Sub-brand |
| Sept 14, 2009 18:21 HKT/SGT |
|
Kia Motors Launches Online Multimedia Centre |
| More news >> |
 |
|
|
