Wednesday, 17 June 2009, 12:30 HKT/SGT

CommunicAsia, Singapore, June 17, 2009 - (ACN Newswire) - NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, will highlight an exciting array of pedestrian navigation devices and applications using NAVTEQ Discover Cities at today's CommunicAsia.

With availability in 92 cities around the world, including 13 in the Asia-Pacific region, NAVTEQ Discover Cities meets the demands of a customer base longing to experience navigation outside their vehicles. NAVTEQ Discover Cities extends the power of the NAVTEQ(R) map with pedestrian-relevant attributes like walkways, pathways, cross-walks, tunnels and other features necessary to optimize routing through pedestrian thoroughfares.

NAVTEQ Discover Cities also offers extensive data that helps navigation devices and applications provide a variety of routing options to users including those entirely on foot, or with portions on public transit systems. For instance, when a pedestrian consumer wants the option to use public transit, NAVTEQ Discover Cities enables routes that take into consideration the location of bus and rail stations/stops and their entrances/exits in relation to the pedestrian route as well as the train/bus network information, including transfer locations.

NAVTEQ Discover Cities leads the industry in quality, coverage, pedestrian attribution and its ability to work in concert with other NAVTEQ data products. For instance, an out-of-town visitor to Singapore might want to visit the Esplanade Mall and NAVTEQ Discover Cities data can help the visitor decide to walk the entire route, or instead use public transit, like SMRT or SBS Transit, for part or all of the route to this popular destination.

NAVTEQ's "feet-on-the-street" collection and verification methods produce an unrivaled set of features critical to pedestrian navigation; in fact, NAVTEQ Discover Cities offers up to 53 pedestrian-specific attributes and features like paved pathways, walkways through parks and plazas, bridges, tunnels, sidewalks and crosswalks. This pedestrian data, in conjunction with the NAVTEQ map, helps pedestrians experience a solution designed with their needs in mind.

In addition to powerful routing, NAVTEQ Discover Cities - along with other NAVTEQ data products - enables accurate orientation and guidance to further enhance the pedestrian experience. NAVTEQ's visual content like 3D Landmarks and 3D City Models can help increase pedestrian confidence, while other POI-related content like travel and leisure guides can help users decide how and where to spend their leisure time.

"It's exciting to see the quantity of pedestrian navigation demonstrations using NAVTEQ Discover Cities our customers will show at CommunicAsia," said Aaron Dannenbring, vice president of product management, APAC, NAVTEQ. "As consumer interest in pedestrian navigation continues to grow, were pleased to offer the industrys leading quality and quantity of pedestrian navigation data that will power these applications and devices."

At the NAVTEQ booth (3L2-07), representatives from Nokia and Samsung will show solutions that utilize NAVTEQ Discover Cities for pedestrian navigation.

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries.
NAVTEQ and NAVTEQ Discover Cities are trademarks in the U.S. and other countries. Please visit www.navteq.com.

Contact:

Lim Shaw Wun
NAVTEQ
Tel: +65 6303 8422
e-M: ShawWun.Lim@navteq.com

Shashin Surti
for NAVTEQ
Tel: +65 6825 8047
e-M: navteq@webershandwick.com

Topic: Corporate Announcement Sectors: IT Individual
http://www.acnnewswire.com
From the Asia Corporate News Network