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| Wednesday, 17 June 2009, 12:36 HKT/SGT | |
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CommunicAsia, Singapore, June 17, 2009 - (ACN Newswire) - NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today an agreement with Global Yellow Pages Media to make their Singapore listing information available for the NAVTEQ(R) map for Singapore. This new content joins NAVTEQ's extensive portfolio of extended listing products around the world. NAVTEQ's Yellow Pages(R) Extended Listings will provide customers access to over 46,000 business listings including small to medium-sized business in Singapore and contains information on businesses' addresses and phone numbers.
This information is used by NAVTEQ customers to enhance the functionality of navigation systems. When incorporated into the navigation system, end-users are able to locate their destination simply by entering the business name eliminating the need to know the business'
address to calculate a route.
"We are pleased to be able to enable a richer end-user experience by providing this content to our customers," stated Aaron Dannenbring, vice president Asia Pacific map and content products, NAVTEQ. "NAVTEQ's consumer research shows that consumers get frustrated with their navigation systems especially when information about POIs cannot be found on their devices. What this tells us is that inclusion of high quality Yellow Pages information has the potential to improve the consumers' experience and therefore have a positive impact on overall customer satisfaction."
Chairman of Global Yellow Pages Media, Stanley Tan adds, "Yellow Pages is excited to work with NAVTEQ. As a leader in data gathering and one with the most comprehensive and complete base, NAVTEQ users will be able to access the most current points of interests. We look forward to growing our partnership with NAVTEQ to bring even better user enjoyment of our common clients."
Yellow Pages is known for the quality and accuracy of their business listings. NAVTEQ will incorporate Singapore Yellow Pages business listing updates and make them available to NAVTEQ customers quarterly.
About Global Yellow Pages Media
Established in 1967, Yellow Pages Singapore is the largest publisher of directories and provider of classified directory advertising and associated products and services in Singapore. The company maintains, develops and updates extensive classified databases of information on businesses on 2 key platforms - print and digital. The Group's Internet Yellow Pages (IYP) is the most comprehensive online directory in Singapore and was ranked as the #1 website in the Business and Finance category - Business Directories, in the HitWise Singapore Online Performance awards programme in 2006, 2007 and 2008. In 2008, the company saw its first expansion programme as an integrated multi-media group under the Global Yellow Pages Media Group umbrella, encompassing directories, digital, magazines, exhibitions and events.
About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries. Visit www.navteq.com.
Topic: Corporate Announcement
Sectors: IT Individual
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From the Asia Corporate News Network
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