|
| Thursday, 16 July 2009, 17:23 HKT/SGT | |
| |  | |
Source: Sony | |
|
|
|
TOKYO, July 16, 2009 - (ACN Newswire) - Units shipped in the quarter were 13.8 million, a decrease of 43% year-on-year and a sequential decrease of 5%. Sales for the quarter were Euro 1,684 million, a year on-year decrease of 40%. This was due to continued challenging market conditions in all regions, particularly in Latin American markets.
Gross margin improved sequentially, despite lower volumes and sales, driven by a more favourable product mix and less material write-off costs than the previous quarter.
Income before taxes for the quarter, excluding restructuring charges, was a loss of Euro 283 million compared to a loss of Euro 370 million from the previous quarter. This was due to the better gross margin, as well as reduced operating expenses that are a result of the ongoing cost savings program.
"As expected, the second quarter was challenging and we still believe the remainder of the year will be difficult for Sony Ericsson. Our focus remains on bringing the company back to profitability and growth as quickly as possible, and our performance is starting to improve due to our cost reduction activities. The new product portfolio that integrates communications, entertainment and social media applications should contribute to healthier topline development when shipments start later this year," said Dick Komiyama, President, Sony Ericsson. "We remain confident that the actions we are taking will further improve our financial situation and strengthen Sony Ericsson's competitiveness."
As of June 30, 2009, Sony Ericsson retained a good net cash position of Euro 965 million.
Programs started mid 2008 to reduce operating expenses by Euro 880 million are on track, with the full benefit expected during the second half of 2010. The total restructuring charges for these programs are estimated to be well within the previously announced Euro 500 million. Since the beginning of the cost reduction programs, the total global workforce has been reduced by 2,350 people.
During the quarter Sony Ericsson expanded on its strategy of transforming into the Communication Entertainment brand with the announcement of three new mobile phones; Aino, Satio and Yari. These phones integrate communications features with entertainment content and social media applications. In addition, Sony Ericsson announced the expansion of its content delivery platform, PlayNow arena, to include an application store and downloadable movies via PC.
Sony Ericsson maintains its forecast that the global handset market for 2009 will continue to contract by at least 10% from around 1,190 million units in 2008. Sony Ericsson estimates that its market share was over 5% in the second quarter.
Contact:
Press / Media
Sony Ericsson global communications and PR
Aldo Liguori (London) +44 20 8762 5860
Merran Wrigley (London) +44 20 8762 5862
Topic: Corporate Announcement
Source: Sony
Sectors: Electronics, Daily Finance
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| Sony |
| Sept 20, 2024 14:00 HKT/SGT |
|
Olympus Launches New 4K Camera Head for Urological Endoscopy |
| Feb 7, 2024 16:02 HKT/SGT |
|
JASM Set to Expand in Kumamoto Japan |
| June 16, 2022 15:30 HKT/SGT |
|
Sony and Honda Sign Joint Venture Agreement to Establish New Company, "Sony Honda Mobility Inc.", to Engage in Mobility Business |
| Jan 31, 2018 22:00 HKT/SGT |
|
Sony Music Entertainment & Tencent Music Entertainment Group launch Liquid State |
| Nov 7, 2017 21:00 HKT/SGT |
|
Southeast Asia's New Coalition Against Piracy (CAP) Unveiled at CASBAA Convention 2017 |
| Jan 10, 2017 17:30 HKT/SGT |
|
Record-Breaking Asia's Got Talent Set to Return to AXN |
| Sept 11, 2015 14:48 HKT/SGT |
|
Sony Global Education to Host the 2nd Global Math Challenge, Primed to Become the Largest Online Math Competition in the World |
| Sept 1, 2015 10:55 HKT/SGT |
|
Sony Global Education Partners with Edmodo, the World's Leading Global Education Network |
| June 20, 2014 21:00 HKT/SGT |
|
Enabling Technologies for a Smart Nation Stole the Limelight at CommunicAsia2014, EnterpriseIT2014 and BroadcastAsia2014 |
| June 5, 2014 13:30 HKT/SGT |
|
BroadcastAsia2014 Puts the Spotlight on Sportscasting, 4K and Multi-Platform Broadcasting |
| More news >> |
 |
|
|
|
