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| Monday, 27 April 2015, 16:15 HKT/SGT | |
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Source: Fujitsu Ltd | |
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| Greatly expanded promotion and marketing features to realize a satisfying customer experience |
TOKYO, Apr 27, 2015 - (JCN Newswire) - Fujitsu today announced the introduction of four new types of SaaS as additions to the company's existing FUJITSU Business Application SNAPEC series of integrated e-commerce solutions. The new services, which are part of an enhancement of Fujitsu's digital marketing solutions, enable optimized promotions and marketing functions for customers running e-commerce businesses, and cover features for recommendations, site searches, mail distribution, and site analytics. These services, which will be available in Japan beginning from the end of May 2015, were developed by Fujitsu Systems West Limited.
In addition, for the existing FUJITSU Business Application SNAPEC-EX offering, which integrates the three services of e-commerce website operations, promotions, and marketing, enhanced functions have been added, such as support for the PostgreSQL database system and the inclusion, as standard features, of functions for in-store pick-ups of online purchases as well as scheduled purchases, which previously were customized options.
With these new services and enhancements, customers working to develop an e-commerce business can quickly set up sites that provide a pleasant online shopping experience while optimizing IT investments.
Background
As networks have gotten faster and smart devices more prevalent, people take it for granted that they can easily make purchases over the Internet anytime, anywhere. Today, there is a need for e-commerce sites to provide customers with the online equivalent of the friendly service and attention to detail they are accustomed to receiving in physical stores.
To enable e-commerce websites to deliver that type of customer shopping experience, Fujitsu is now offering four varieties of SaaS and is bolstering the basic functionality of its SNAPEC-EX offering. The enhancements allow customers working to build their e-commerce business to quickly provide consumers with satisfying e-commerce sites and contribute to raising the value of the customer experience.
Digital Marketing Solutions
In accordance with the increasingly diverse shopping habits of consumers which have been advanced by the spread of e-commerce, social media, and smart devices, Fujitsu offers, as digital marketing solutions, a systematic set of products and services that support omnichannel marketing.
As part of these efforts, Fujitsu is offering four types of SaaS for e-commerce and is enhancing existing services.
Features of the New SaaS
1. Recommendation service: FUJITSU Business Application SNAPEC-FORCE Recommend
The SNAPEC-FORCE Recommend service gives highly relevant product recommendations in real time based on a customer's purchase history and what products they have viewed. Customers are guided smoothly to the product pages for their personal recommendations, dramatically improving the conversion rate(1) of the e-commerce site.
2. Site-search service: FUJITSU Business Application SNAPEC-FORCE Search
Customer behavior in the e-commerce space is changing. Whereas customers were previously led from a general-purpose search engine to the e-commerce site, now they are visiting the e-commerce site directly before searching for products. The SNAPEC-FORCE Search service delivers easy-to-use site search functionality, with quick display of highly accurate search results only available through SaaS, thereby enabling consumers to enjoy a stress-free shopping experience.
3. Mail-distribution service: FUJITSU Business Application SNAPEC-FORCE Mail
E-mail marketing, such as in the form of newsletters, is an essential feature for promotions and marketing. SNAPEC-FORCE Mail, with an easy-to-use e-mail editor and a distribution engine designed for high speeds, high volume, and high delivery rates, supports the online marketing space.
4. Site-analytics service: FUJITSU Business Application SNAPEC-FORCE Analytics
SNAPEC-FORCE Analytics is a site-access analysis service for e-commerce sites designed to provide automated e-commerce consulting. It automatically diagnoses typical shortcomings of e-commerce sites and provides actionable advice for fixing them.
SNAPEC-EX Upgrades
Fujitsu has upgraded the basic functions of its SNAPEC-EX e-commerce solutions, adding new features supporting in-store pick-ups of online purchases as well as scheduled purchases, in order to further improve usability. Open standard PostgreSQL databases are now officially supported, and licensing fees are available on a monthly basis.
Pricing and Availability
All new SaaS SNAPEC-FORCE modules are available in Japan from the end of May, 2015.
For pricing in Japan, please see http://www.fujitsu.com/global/about/resources/news/press-releases/2015/0427-02.html.
[1] Conversion rate: Rate of customers actually making purchases on an EC site.
Contact:
Fujitsu Limited
Public and Investor Relations
Tel: +81-3-3215-5259
URL: www.fujitsu.com/global/news/contacts/
Topic: New Product
Source: Fujitsu Ltd
Sectors: Cloud & Enterprise, IT Individual
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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