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NEW YORK, Dec 3, 2015 - (ACN Newswire) - Today Reuters, the world's largest international multimedia news provider, announced the creation of Reuters Solutions, an integrated sales team for marketers, ad agencies, broadcasters and governments. This newly-created team is designed to accelerate growth and work hand-in-glove with clients as they adapt to the dynamic media landscape.
Leveraging products including Reuters.com, Reuters TV and Content Marketing, this new integrated sales team, to be led by Chief Revenue Officer, Reuters Solutions, Daniel Mandell, will partner with clients to find new ways of engaging with their own customers, developing customized news packages to better meet their needs.
"Creating a single sales team that speaks to customers in a unified voice, with an integrated offering and consultative, solutions-oriented approach, will undoubtedly help us better serve our clients' needs, and grow faster ourselves," said Claudia Palmer, Reuters interim Chief Commercial Officer.
In addition to creating this new commercial organization, Reuters is aligning its News Agency business to more closely serve its global customer base of broadcasters, print publishers and digital clients as they adapt to their changing media landscape. As part of this progression, the News Agency business will be reorganizing some of its sales regions, shifting resources and simplifying its structure.
"Reuters has a rich history of helping our clients navigate through the ongoing changes in the media world. This is a huge opportunity for us to better leverage our tremendous news, great assets and strong capabilities to give our clients more of what they need and how they need it as they compete in a crowded and evolving media environment," said Palmer.
Reuters
Reuters, the news and media division of Thomson Reuters, is the world's largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world's media organizations, and directly to consumers at Reuters.com.
Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. Thomson Reuters shares are listed on the Toronto and New York Stock Exchange.
CONTACTS
Heather Carpenter
PR Manager, Head of Special Projects
heather.carpenter@thomsonreuters.com
+1-646-223-8551
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Source: Thomson Reuters Corporation via Globenewswire
Topic: Press release summary
Source: Thomson Reuters
http://www.acnnewswire.com
From the Asia Corporate News Network
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