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Exclusive "Crafted for Lexus" lifestyle product line to include Lexus Design Award winning works
- Lexus furthers their commitment to nurturing up-and-coming designers under the Lexus Design Award program, by including two of their creations in the Crafted for Lexus Line
- Both creations exemplify Takumi (artisan) craftsmanship and innovative design, which are at the core of what the Lexus brand stands for
- Inaho and World Clock, will soon be available at select locations where guests experience the Lexus brand |
TOKYO, Sept 13, 2018 - (JCN Newswire) - Lexus announced that it is making two of the winning works from its Lexus Design Award exclusively available under its Crafted for Lexus line. An international competition, the program was created to nurture up-and-coming designers who use design to build a better future for individuals and society. Today, Lexus further expands its support to the designers by offering two of their winning works through the exclusive Crafted for Lexus Line. "The Crafted for Lexus line is a curated collection of items that reflects our brand's values of artisan craftsmanship and design innovation. Adding new items that are the outcome of our Lexus Design Award is a great way for us to further support emerging and talented creators." said Spiros Fotinos, Head of Global Branding and Marketing for Lexus.
 | | Inaho |
 | | World Clock |
Inaho Lighting
Inaho, which means "ear of rice" in Japanese, is an interior lighting fixture that mimics the slow, swaying movement of ears of rice swaying with the wind in a rice field. From the pliant, lightweight carbon fiber used for the stems, to the countless perforations precise to the 0.1mm that help produce a warm golden-hued glow, and the wooden panel, from which the stems grow, each component contributes to creating a relaxing atmosphere. To ensure a high level of craftsmanship, the creators of Inaho used the same wood panel material used in Lexus vehicles for its base.
World Clock
The twelve-angle-shaped World Clock displays the local time in twelve different cities across the world each time it is rolled. Its minimalist exterior design, a characteristic inherent in creations from its designer, Masafumi Ishikawa, emphasizes the level of craftsmanship that went into this unique World Clock. To build the clock's face, Ishikawa used the same carbon fiber panel also found in Lexus performance vehicles.
Both products will be made available exclusively at select Lexus outlets starting Fall 2018. Initially, these products will be available at the Intersect by Lexus brand experience space in Tokyo's Aoyama district, and will later be available in other Lexus guest experience spaces across the globe.
Now in its seventh year, Lexus Design Award is accepting submissions for Lexus Design Award 2019. Call for entries ends on October 28, 2018.
About Lexus Design Award - www.lexusdesignaward.com
About Crafted For Lexus - www.craftedforlexus.com
About Intersect By Lexus - www.intersect-by-lexus.com
Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926
Topic: Press release summary
Source: Toyota Motor Corporation / Lexus International
Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network
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