|
Tuesday, 19 January 2021, 04:00 HKT/SGT | |
| | | | Source: LeadsRx | |
|
|
Portland, OR, Jan 19, 2021 - (ACN Newswire) - LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem. Marketing ecosystems are composed of network owners and their partners. In this model, partners sell and promote a product or service, while network owners perform collaborative marketing and are paid a fee to do so by the partner. This is a cooperative relationship, but a single network owner often performs marketing for multiple, even hundreds or thousands, of partners. An ecosystem is formed when multiple competing networks strive to earn the business of partners. Examples of network owners include companies like Zillow, Auto Trader, NZI, and Domino's Pizza, and they function within an ecosystem for real estate, vehicle sales, dentists, insurance brokers and agents, and franchises.
LeadsRx Ecosystem Attribution, with its innovative distributed attribution pixel technology, allows a network owner to electronically share first-party consumer behavior data in real-time with its trusted partners through an authenticated backbone. When combined with the partner's own first-party data, this results in a complete and accurate picture of the collaborative customer journey leading to shared insights and transparent accountability.
"Online marketplaces, directories, and franchised operations all struggle to show the real value they provide to their partners," said AJ Brown, CEO and co-founder of LeadsRx. "This is a billion-dollar problem for these collaborative marketers who otherwise can only communicate self-reported stats that may not be believed by their partners; by using the LeadsRx distributed attribution pixel, network owners can demonstrate their value in a transparent and trusted way, while also levelling the competitive landscape among network owners and other advertising channels."
Until now, these network marketplaces and their partners have lacked the unbiased analytics and multi-channel data sharing capabilities that LeadsRx Ecosystem Attribution provides. Their current advertising and marketing tech-tools lack the ability to shed light and measure the performance of complex collaborative marketing relationships or provide the performance transparency an entire ecosystem requires.
The Problem with Attribution Across Networks
Currently, owners of a network diligently promote and advertise products and services provided by trusted partners, but they are unable to prove that their efforts are paying off with sales conversions. With network owners on one end and selling partners on the other, capturing an accurate customer journey and attribution analysis across this ecosystem requires collaboration and cooperation among the players.
"When ecosystem players use shared technology like LeadsRx Ecosystem Attribution, network owners can electronically add to the chain of events on a consumer's path to purchase," stated Brown. "This provides much-needed transparency and accountability to spark marketing performance and well-spent budgets."
LeadsRx Ecosystem Attribution makes collaborative marketing and data sharing across marketplaces between network owners and partners possible with new distributed pixel technology. For more information about LeadsRx Ecosystem Attribution, read more about the problem network owners are facing. https://pr.report/htaCs8Fn
About LeadsRx
A fast innovator and a marketer's choice for 5,000-plus global and local brands, LeadsRx is an unrivalled multi-touch attribution SaaS platform. Powered by a unique Universal Conversion Tracking Pixel(TM), LeadsRx provides an impartial view of customer journeys, giving each advertising touchpoint proper weight and credit including broadcast media. Founded by marketers, LeadsRx enables companies of any size to elevate marketing performance in a framework that is easily understood delivering sustainable return on ad spend (ROAS). To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com. Connect with LeadsRx on Twitter, LinkedIn and Facebook. https://leadsrx.com/
- Twitter: https://twitter.com/leadsrx - LinkedIn: https://www.linkedin.com/company/leadsrx/ - Facebook: https://www.facebook.com/leadsrx/
For more information Jeff Fishburn Fishburn PR for LeadsRx jeff@fishburnpr.com
SOURCE: LeadsRx
Topic: Press release summary
Source: LeadsRx
Sectors: Media & Marketing, Retail & eCommerce, Cloud & Enterprise, Advertising, Digitalization
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
Latest Press Releases
H World Group Limited Reports Q1 2024 Financial Results with 17.8% Revenue Growth, Surpassing Expectation
May 17, 2024 22:29 HKT/SGT
|
|
|
Top executives from SDAIA, Saudi Aramco, Almarai, Saudi Pro League & many others coming to speak at Smart Data & AI Summit
May 17, 2024 20:09 HKT/SGT
|
|
|
Raytech Holding: Making Nasdaq Debut as It Pioneers Personal Care Electrical Appliances in a Booming Market
May 17, 2024 18:00 HKT/SGT
|
|
|
CITIC Telecom CPC's Innovation Excellence Honored with 2 Innovation Awards
May 17, 2024 16:37 HKT/SGT
|
|
|
London Climate Technology Show 2024 Returns For Third Edition at ExCeL London
May 17, 2024 15:48 HKT/SGT
|
|
|
Sri Trang (SET: STA) announces delivery of EUDR rubber to customers
May 17, 2024 15:00 HKT/SGT
|
|
|
Sri Trang (SET: STA) announces delivery of EUDR rubber to customers
May 17, 2024 15:00 HKT/SGT
|
|
|
Fujitsu chosen for GENIAC project, starts development of large language models for logical reasoning
Friday, May 17, 2024 1:03:00 PM
|
|
|
NEC Leverages RISE with SAP and AI to Build Business AI in Move to the Cloud
Friday, May 17, 2024 10:19:00 AM
|
|
|
New XSeed Labs Research Team Starts Activity in the U.S. in Collaboration With Boehringer Ingelheim
May 16, 2024 22:00 HKT/SGT
|
|
|
|
More Press release >> |
|
|
|
|
|
|
|
|