Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Sunday, 18 April 2021, 08:00 HKT/SGT
Share:
    

Source: Zhejiang Semir Garment Co., Ltd
balabala x Tmall Super Brand Day "Endless Dreams" Super Show during Shanghai Fashion Week
Endless Dreams, an immersive new-concept kidswear launch, paints a wonderful story of children's dreams from an international perspective.

SHANGHAI, Apr 18, 2021 - (ACN Newswire) - balabala x Tmall Super Brand Day "Endless Dreams" Super Show scored a super success last week in Shanghai. balabala is the first children's clothing brand to join forces with Tmall Super Brand Day, balabala x Tmall achieving record sales of US$26.9 million during the event (9-12 April), with US$5.7 million on a single day on Tmall. Activities across Balabala's 4,000+ stores on the Chinese Mainland and Hong Kong joined those at the official Tmall store and live broadcast platforms.




The highlight of the event was the fashion Super Show presented with Shanghai Fashion Week entitled Endless Dreams, celebrating balabala's vision of inspiring children to explore their innate curiosity and infinite dreams. A runway show in three chapters, Endless Dreams was presented in the Shanghai Children's Art Theatre on April 9, making perfect use of the circular structure of the building, transforming the four stories and 10,000 sq.m into a childlike dream planet.

Each chapter unveiled a new collection: balabala x China Mars Mission Collection, balabala x Suzhou Museum Collection, and balabala x Jason Wu Collection, in collaboration with the renowned Taiwanese-Canadian designer and his JW line. 60 unique designs inspired by history took the audience across the universe through time and space, experiencing Endless Dreams. Jason Wu recorded a video of the event to express the design concept personally.

The success of Super Brand Day was driven by balabala's strategic omnichannel approach. Influenced by the epidemic, balabala quickly responded by strengthening coordinated development of e-commerce platforms, accelerating O2O omnichannel integration, and building a new retail model with enhanced consumer reach across the region - while maintaining sales growth momentum.

Through Endless Dreams, balabala set new records for innovation in the kidswear industry in several aspects: The first cross-sector co-branding cooperation with three major IPs in the field of kidswear, the first KIDSWEAR External Show during Shanghai Fashion Week, and the first all-age kidswear brand with Tmall Super Brand Day. The Endless Dreams Super Show attracted over 1.2 billion views on 'Weibo', China's No.1 social media platform.

About balabala

balabala is the No.1 kidswear retailer in Asia, providing quality fashion, shoes and accessories for children aged 0-14. The Zhejiang Semir Garment brand delivers high-quality kidswear to children around the world with over 4,000 stores in mainland China and rapid international expansion through a franchising network in Saudi Arabia, Vietnam, Mongolia, Indonesia and Nepal, and direct operations in Hong Kong. balabala grows with a new generation of families, enabling children of the world to experience a wonderful childhood. For details please see https://www.balabala.com.hk/pages/franchisee.

Media contact:

Lucy Lu, luxin@semir.com
Zhejiang Semir Garment Co Ltd
Web: https://www.balabala.com.hk/pages/franchisee

SOURCE: Zhejiang Semir Garment Co Ltd


Topic: Press release summary
Source: Zhejiang Semir Garment Co., Ltd

Sectors: Fashion & Apparel, Retail & eCommerce, Local Biz
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.



Latest Press Releases
Shimao Services Acquires Hunan Jili Property, Further Strengthens Hospital Property Services Business Following Recent Cooperation with Kangqiao Property  
Dec 7, 2021 12:35 HKT/SGT
NEC Becomes First Global Reseller of D-Wave's Leap Quantum Cloud Service  
Tuesday, December 7, 2021 10:20:00 AM
Unitholders Approved Yuexiu REIT's Acquisition of Yuexiu Financial Tower by a Majority Vote   
Dec 7, 2021 08:20 HKT/SGT
Toyota Selects North Carolina for New U.S. Automotive Battery Plant  
Tuesday, December 7, 2021 8:08:00 AM
Blockpass Provides KYC & AML Screening for Bonuz Ecosystem on Solana  
Dec 7, 2021 04:00 HKT/SGT
The Decentralized TG DAO 3.0 Launchpad Announces an Incubation and Acceleration Program for Venture and Crypto Startups  
Dec 7, 2021 02:20 HKT/SGT
Eutaria Introduces Passive Income Source for Token Holders  
Dec 7, 2021 02:10 HKT/SGT
RADA Launches the World's Leading Inclusive Launchpad - LaunchVerse, and It's a DAO  
Dec 7, 2021 02:00 HKT/SGT
Government of Telangana, Ministry of External Affairs, NPCI, MeitY and Many Others Participated at India's First Mega Scale Datacentre & Cloud Conference  
Dec 6, 2021 18:54 HKT/SGT
HKICPA Awards find improving ESG but companies need to do more to integrate their corporate governance and ESG  
Dec 6, 2021 17:45 HKT/SGT
More Press release >>
 Events:
More >>
 News Alerts
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: