|
| Thursday, 17 June 2021, 17:50 HKT/SGT | |
| |
|
|
|
HONG KONG, June 17, 2021 - (ACN Newswire) - The 618 Mid-year Shopping Festival has entered the sprint stage. This year, DouYin, the short video e-commerce platform, takes the first initiatives to influence and participate the festival. Its DOU+ has officially launched the "618 Traffic Carnival" campaign, with three major targeted scenarios, namely promoting traffic for stores, increasing traffic with "small windmills", and promoting preferential products, assisting entrepreneurs in approaching target users "precisely", so as to seize strategic node traffic and generate additional sales.
It is reported that the Traffic Carnival of DOU+ will provide traffic promotion services for businesses, which in turn will provide a broader market for marketing service providers on DouYin ecosystem chain. DOU+ helps merchants expand their compatible traffic pools. In order to take full advantages of DOU+ and achieve final profit realization, sophisticated and powerful algorithm should play the most significant role to achieve the purpose of precise matching, so that the tremendous traffic of 618 can be converted into precise and tangible profits.
Under the scenario of "product recommendation" of the e-commerce, in order to apply DOU+ to "product recommendation" videos, "precise" setting is required by merchants to approach targeted audience to promote their merchandises. In this way, directional promotion of traffic from short videos to Taobao/Tmall/JD stores can be optimized and improved, boosting the efficiency in converting best-selling items and increasing merchandises' traffic. Under the scenario of live streaming e-commerce, merchants require "precise" traffic directing through real-time interaction in order to stimulate and arouse users' consumption interests to promote conversion. Under the scenario of store exploration on DouYin, with the help of DOU+'s "preferential products promotion" to reach targeted customers, local merchants "precisely" position local customers, in order to improve stores' effective rate of reaching users in the same cities through the traffic of 618.
Observers mentioned that the e-commerce shopping festival is shifting towards the "precise" operation, representing the inevitable trend of e-commerce development in the era of data algorithms. It also provides mutual benefits for various parties, such as MarTech service providers with data algorithm capabilities, among which Joy Spreader is an absolute leader. Combination of high-quality traffic of DOU+ and precise algorithm of the service providers can support businesses effectively to match with the consumers' demands and reach more precise target groups to making full use of the traffic, while assisting product distribution of entrepreneurs and precise monetization of content publishers.
According to the data, Joy Spreader is one of the first MarTech companies to obtain sufficient advantages by taking early initiatives in the video e-commerce segment in China. Since January 2019, Joy Spreader became one of the first service providers on DouYin ecosystem with the utilization of data algorithm and interest recommendation technology to promote video content monetization business. By the end of the Q1 2021, Joy Spreader has access to more than 639,000 realizable access points on its new media database, including large proportion of DouYin accounts.
Experts predicts that given the exponential growth of short video e-commerce, DouYin, as the most influential platform, entering the fierce competition of 618, will certainly bring a new "precise" vitality to 618 with its interest recommendation technology and unique characteristics. Joy Spreader, one of the major powers forces in the ecosystem of short video e-commerce, the sophisticated algorithm capability as its core competitiveness will be further demonstrated through the 618 promotion, becoming a strong momentum and key driver for continuous development of the ecosystem of short video e-commerce.
Topic: Press release summary
Sectors: Media & Marketing, Enterprise IT, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
Latest Press Releases
JG Summit Expands Partnership with Darwinbox to Elevate Employee Experience
Oct 20, 2025 12:00 HKT/SGT
|
|
|
Experts and property seekers distinguish the finest real estate at the 12th PropertyGuru Asia Awards Malaysia in partnership with iProperty
Oct 20, 2025 11:30 HKT/SGT
|
|
|
MHI Thermal Systems Air-Conditioners for the Australian Market Recognized with Prestigious Awards
Friday, October 17, 2025 10:37:00 PM
|
|
|
SEKISUI CHEMICAL, Fujitsu, and SAP Japan announce comprehensive modernization of management platform to drive data-driven approach
Friday, October 17, 2025 10:00:00 PM
|
|
|
Blockpass and RWA Inc. Partner to Effect Verifiable Trust in Real World Asset & DePIN Tokenization 
Oct 17, 2025 17:00 HKT/SGT
|
|
|
TransNusa to Launch Bali - Singapore Scheduled Flight on November 17
Friday, October 17, 2025 3:58:00 PM
|
|
|
MHIEC Receives Contract for Improvement of Core Equipment at Municipal Solid Waste Incineration Facility in Kanazawa
Thursday, October 16, 2025 10:57:00 PM
|
|
|
Canada Backs Advanced Tokenization and Distributed Federated Learning Research with Over $3 Million in Funding
Oct 16, 2025 22:45 HKT/SGT
|
|
|
Overview of Honda Exhibits at Japan Mobility Show 2025
Thursday, October 16, 2025 10:20:00 PM
|
|
|
DENSO to Exhibit at JAPAN MOBILITY SHOW 2025
Thursday, October 16, 2025 9:53:00 PM
|
|
|
|
|
More Press release >> |
|
 |
|
|
|
|
 |
|
