Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 21 July 2021, 11:00 HKT/SGT
Share:
    

Source: AppsFlyer
AppsFlyer Welcomes New Senior Marketing Director; Strengthening Its Commitment to APAC

SINGAPORE, July 21, 2021 - (ACN Newswire) - Today, AppsFlyer, the global attribution and marketing analytics leader, announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer's marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC). Sam will report to Ronen Mense, President and Managing Director, AppsFlyer APAC.

Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer

This latest appointment follows the company's recent senior hire of ex-Oracle Sales Vice President Joen van Driel as AppsFlyer's VP of Sales for APAC earlier this year. With app install ad spend in the region poised to reach $61 billion in 2022, these key hires highlight AppsFlyer's strengthening commitment to the region, signaling its plan to cement its leadership position in APAC's marketing attribution and analytics space.

Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer, said: "AppsFlyer is experiencing phenomenal growth, not only in APAC but globally, and I am honored to work alongside talented individuals in the team to further advance our marketing efforts and assert AppsFlyer's dominance in the region. AppsFlyer is well-positioned to help marketers transform their businesses, and the mobile marketing industry continues to expand with the use of mobile apps wildly increasing day by day. I am excited about what lies ahead."

In his new role, Sam will spearhead AppsFlyer's brand awareness, strategic marketing strategies, and demand generation for the company, driving engagement strategies, supporting the current customer base and working with high-performing teams across countries to strengthen AppsFlyer's presence. Currently based out of Hong Kong, Sam will relocate to AppsFlyer's SEAPAC hub in Bangkok, where he will play a critical role in driving AppsFlyer's go-to-market strategy for over 22 markets across ASEAN, South Asia (including India and Pakistan), Japan, Korea, and ANZ.

Ronen Mense, President and Managing Director, AppsFlyer APAC says, "Throughout the last twelve months we have continued to focus on growing AppsFlyer, not only in APAC, but globally. In a crucial time of AppsFlyer's expansion, Sam brings in a wide range of experience, having worked at an array of established players in the industry. His role will drive key business goals in the region."

Sam brings an extensive amount of experience with close to twenty years of digital transformation and omni-channel strategy implementation to AppsFlyer's Southeast Asia-Pacific (SEAPAC) team. His full stack marketing tech career spans Boston, New York City and Hong Kong across agencies (iProspect), publishers and ad networks (Microsoft, Yahoo), and B2C & B2B advertisers (DFS/LVMH, SAS), with deep experience driving campaign results for various Fortune 500 firms.

About AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 8,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com

Media Contacts
PRecious Communications on behalf of AppsFlyer
appsflyer@preciouscomms.com


Topic: Executive appointment
Source: AppsFlyer

Sectors: Media & Marketing, Cloud & Enterprise, Advertising, Local Biz
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.



AppsFlyer
Sept 10, 2021 09:00 HKT/SGT
AppsFlyer Launches Conversion Studio to Enable Single Source Mapping for SKAdNetwork Post-install Measurement
June 7, 2021 16:30 HKT/SGT
New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs
Mar 10, 2021 11:00 HKT/SGT
AppsFlyer Promotes Sanjay Trisal As New General Manager of India, Southeast Asia, and Australia, New Zealand, To Strengthen Regional Collaboration
Feb 15, 2021 16:00 HKT/SGT
AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360, Its Comprehensive SKAdNetwork Suite
Jan 27, 2021 11:00 HKT/SGT
AppsFlyer Appoints 20-year Technology Veteran as New Vice President for Sales for SEAPAC
Nov 26, 2020 06:00 HKT/SGT
AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ's AUD7.79 Billion Mobile Marketing Potential and Thriving Local App Industry
Nov 24, 2020 21:00 HKT/SGT
AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping Future Marketing Tech Stack; Opens New Office in Australia
Sept 11, 2020 13:00 HKT/SGT
AppsFlyer Launches Xpend to Provide Marketers Accurate Cost Data at Scale in One Holistic Platform
June 10, 2020 16:00 HKT/SGT
AppsFlyer Launches Zero, its Free-for-Life Software & APIs to Help Brands Tap into Their Owned Media
Oct 17, 2018 14:00 HKT/SGT
AppsFlyer Surpasses $100 Million in Annual Recurring Revenue
More news >>
 News Alerts
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: