|
|
|
|
|
DUBAI, UAE, Nov 7, 2021 - (ACN Newswire) - Tracer Tech, headquartered in Sharjah Research Technology and Innovation Park (SRTIP), UAE, is set to launch its new food safety and traceability application, powered by leading asset management provider Verofax.
Tracer's food safety solution enables CPGs (consumer packaged goods) and retailers to engage with consumers directly by making products that are digitally enabled and verifiable. Built on top of Verofax's blockchain-based traceability platform, the Tracer App empowers consumers to choose food items based on their personal preferences such as freshness, sustainability and ethical sourcing, in a differentiated interface that drives satisfaction and loyalty. 70% of shoppers value traceability according to a recent survey, and are willing to pay a premium for brands that offer such functionality.
Capitalizing on a fast-growing fine food market that's expected to hit $160+ bn this year, Tracer is also launching its own fine-food marketplace with traceability as a cornerstone of the offering. Traceability offers granular visibility and analytics to allow Tracer marketplace to optimize operations, storage conditions, and logistics to prevent wastage of high-value food items imported from around the world, reducing negative footprint resulting from wasted and expired products throughout the production to consumption cycle. The Tracer marketplace also ensures authentic and certified food items with traceability from source and condition of storage in transit, to be checked on Blockchain records before purchase.
Khalid Roumieh, Co-founder and CEO of Tracer, concurred on the univocal demand for traceability solutions saying "Traceability plays a key role in meeting changing shopper needs, advanced product marketing and access to affluent consumers. However, much of the ecosystem stood fragmented until now, as retailers did not have access to immutable data records on a single repository empowering retail and consumers with access to check before they buy. Traceability is accelerating fast with digital technology providers, CPG brands and retailers teaming together to facilitate omni-channel experiences based on consumer data analytics."
Tracer had partnered with PLM, a retail specialist in the Middle East, to create a retail studio environment, which is showcasing what the future beholds for the retail industry. Mr. Roumieh further remarked, "Verofax solutions on Blockchain hosted on Azure, SAP and AWS offers our clients complete data security and automation of operations to increase operational efficiency."
"Verofax is one of the first blockchain-based traceability platforms in the region, helping brands to turn their products digitally-enabled and engage directly with customers to boost loyalty. Validated certificates and product tracing will accelerate brand growth and create opportunities through direct marketing and channel transparency," said Wassim Merheby, CEO at Verofax.
Verofax is supported by leading technology platforms. In partnership with Verofax, Tracer is helping the industry realize a new vision of a digital and verifiable food marketplace built on Blockchain, empowering customers with validation.
About TRACER
TRACER is a start-up with a mission to provide solutions that improve processes and deliver growth. Beyond food and retail-tech solutions, TRACER provides cold-chain solutions for logistics providers, and offers its own fine food marketplace. Visit www.tech-tracer.com or contact them on sales@tech-tracer.com.
About Verofax
Verofax is a Digital Asset Management solution provider, validated and available across Europe, Asia and the Middle East over multiple cloud environments, helping businesses achieve sustainable supply chains, one-to-one engagement with customers, and complete traceability across operations. Verofax is partnered with Microsoft Azure, AWS and SAP. Visit www.verofax.com or email info@verofax.com.
Topic: Press release summary
Source: TRACER / Verofax Ltd
Sectors: Retail & eCommerce, Food & Beverage, Daily News, Blockchain Technology, Local Biz, Startups
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
Latest Press Releases
Graphene Manufacturing Group Ltd. Announces Upsize of Bought Deal Public Offering for Gross Proceeds of C$6 Million
Aug 22, 2025 23:00 HKT/SGT
|
|
|
Ta Yang Group Holdings Limited Announcing AI Transformation Blueprint
Aug 22, 2025 19:21 HKT/SGT
|
|
|
CaoCao Inc. (2643.HK) Added to Hang Seng Composite Index, Set to Join Hong Kong Stock Connect on Sept 8
Friday, August 22, 2025 6:51:00 PM
|
|
|
CITIC Resources Deepens Dual Driver Development Strategy of "Investment + Trading"
Friday, August 22, 2025 6:28:00 PM
|
|
|
Everbright Grand China Achieved Revenue of RMB24.5 Million in 2025 1H
Aug 22, 2025 13:26 HKT/SGT
|
|
|
China International Development Corporation acquires strategic 20% stake in NVT
Friday, August 22, 2025 8:22:00 AM
|
|
|
TANAKA PRECIOUS METAL GROUP and TANAKA MIRAI Lab. Successfully Carries Out Space Protein Crystallization Experiments 
Friday, August 22, 2025 2:00:00 AM
|
|
|
Asia's CX Leaders Are Aligning Strategy Around AI, Efficiency, and Workforce Engagement: Key Insights from Customer Experience Live Show Asia 2025
Aug 21, 2025 22:00 HKT/SGT
|
|
|
NEC digital technologies to empower small-scale producers in Africa in partnership with IFAD
Thursday, August 21, 2025 7:32:00 PM
|
|
|
Sharp Corporation and Sharp Energy Solutions Corporation Sign Memorandum of Understanding with Mitsui O.S.K. Lines, and AAR Japan for Donation of Solar Modules to Kenya
Thursday, August 21, 2025 7:15:00 PM
|
|
|
|
|
More Press release >> |
|
 |
|
|
|
|
 |
|
