|
|
|
|
|
DUBAI, UAE, Nov 7, 2021 - (ACN Newswire) - Tracer Tech, headquartered in Sharjah Research Technology and Innovation Park (SRTIP), UAE, is set to launch its new food safety and traceability application, powered by leading asset management provider Verofax.
Tracer's food safety solution enables CPGs (consumer packaged goods) and retailers to engage with consumers directly by making products that are digitally enabled and verifiable. Built on top of Verofax's blockchain-based traceability platform, the Tracer App empowers consumers to choose food items based on their personal preferences such as freshness, sustainability and ethical sourcing, in a differentiated interface that drives satisfaction and loyalty. 70% of shoppers value traceability according to a recent survey, and are willing to pay a premium for brands that offer such functionality.
Capitalizing on a fast-growing fine food market that's expected to hit $160+ bn this year, Tracer is also launching its own fine-food marketplace with traceability as a cornerstone of the offering. Traceability offers granular visibility and analytics to allow Tracer marketplace to optimize operations, storage conditions, and logistics to prevent wastage of high-value food items imported from around the world, reducing negative footprint resulting from wasted and expired products throughout the production to consumption cycle. The Tracer marketplace also ensures authentic and certified food items with traceability from source and condition of storage in transit, to be checked on Blockchain records before purchase.
Khalid Roumieh, Co-founder and CEO of Tracer, concurred on the univocal demand for traceability solutions saying "Traceability plays a key role in meeting changing shopper needs, advanced product marketing and access to affluent consumers. However, much of the ecosystem stood fragmented until now, as retailers did not have access to immutable data records on a single repository empowering retail and consumers with access to check before they buy. Traceability is accelerating fast with digital technology providers, CPG brands and retailers teaming together to facilitate omni-channel experiences based on consumer data analytics."
Tracer had partnered with PLM, a retail specialist in the Middle East, to create a retail studio environment, which is showcasing what the future beholds for the retail industry. Mr. Roumieh further remarked, "Verofax solutions on Blockchain hosted on Azure, SAP and AWS offers our clients complete data security and automation of operations to increase operational efficiency."
"Verofax is one of the first blockchain-based traceability platforms in the region, helping brands to turn their products digitally-enabled and engage directly with customers to boost loyalty. Validated certificates and product tracing will accelerate brand growth and create opportunities through direct marketing and channel transparency," said Wassim Merheby, CEO at Verofax.
Verofax is supported by leading technology platforms. In partnership with Verofax, Tracer is helping the industry realize a new vision of a digital and verifiable food marketplace built on Blockchain, empowering customers with validation.
About TRACER
TRACER is a start-up with a mission to provide solutions that improve processes and deliver growth. Beyond food and retail-tech solutions, TRACER provides cold-chain solutions for logistics providers, and offers its own fine food marketplace. Visit www.tech-tracer.com or contact them on sales@tech-tracer.com.
About Verofax
Verofax is a Digital Asset Management solution provider, validated and available across Europe, Asia and the Middle East over multiple cloud environments, helping businesses achieve sustainable supply chains, one-to-one engagement with customers, and complete traceability across operations. Verofax is partnered with Microsoft Azure, AWS and SAP. Visit www.verofax.com or email info@verofax.com.
Topic: Press release summary
Source: TRACER / Verofax Ltd
Sectors: Retail & eCommerce, Food & Beverage, Daily News, Blockchain Technology, Local Biz, Startups
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
Latest Press Releases
Five Global Megatrends Highlighted at Open Dialogue Expert Forum at the Russia National Centre 
Jan 31, 2026 21:00 HKT/SGT
|
|
|
REMSleep Receives Medicare PDAC Coding Approval for Complete DeltaWave Product Portfolio
Jan 31, 2026 02:40 HKT/SGT
|
|
|
NTT DOCOMO Concludes Partnership Agreement with Aduna to Advance Global Network API Expansion
Friday, January 30, 2026 9:50:00 PM
|
|
|
CMS (867.HK/8A8.SG): Ruxolitinib Phosphate Cream Obtained China NDA Approval, Becoming The First and Only Targeted Drug for Vitiligo in China
Jan 30, 2026 21:30 HKT/SGT
|
|
|
SuperX Commences Production at First Global Supply Center
Jan 30, 2026 19:24 HKT/SGT
|
|
|
Quam Plus Financial Proudly Serves as Gold Sponsor, The 3rd Hong Kong Capital Markets Forum 2026 Successfully Concludes
Jan 30, 2026 19:18 HKT/SGT
|
|
|
From Digitization to AI Computing: Cheche Group Inc. (CCG) Partners with Volkswagen DSSO and Cardif Airstar Insurance to Usher in the "Premium Era" of Advanced Smart Driving Insurance
Jan 30, 2026 18:35 HKT/SGT
|
|
|
Nissin Foods (Hong Kong) Charity Fund Supports Elite Athletes from The Education University of Hong Kong for the Fourth Consecutive Year
Jan 30, 2026 18:11 HKT/SGT
|
|
|
Shoucheng Holdings' Robotics Portfolio Gains Visibility as AI and Automation Take the Stage at China's 2026 CMG New Year's Gala
Jan 30, 2026 13:53 HKT/SGT
|
|
|
ANIME TOKYO STATION ON ROBLOX: Commemorating the One-Year Anniversary with Gifts and a Wealth of Add-on Content
Friday, January 30, 2026 8:00:00 AM
|
|
|
|
|
More Press release >> |
|
 |
|
 |
|
