|
|
|
|
|
|
Steps Up Cultivating On- and Off-line Retail Channels
Further Develops Young Consumer Market |
HONG KONG, June 20, 2022 - (ACN Newswire) - Dynasty Fine Wines Group Limited ("Dynasty" or the "Group") (HKG: 828), a premium grape winemaker in China, has upgraded its products in 2022, launching two smaller volumes - 373ml and 180ml - wine series in screw cap bottles, and also the Pleasant Color gift box and "Chinese style" product series, offering consumers more new and fashionable products and also to capture share in the young consumer market.
 | | Innovative small 373ml and 180ml screw cap products |
 | | Pleasant Color gift box set |
 | | The new "Chinese style" series with the Chinese name of Dynasty on the bottle |
The Group has launched the innovative 373ml and 180ml Dynasty dry red and semi-dry white series, sizes "disruptive" of the traditional wine market, to help it tap the young consumer market. Unlike the traditional 750ml bottles the Group offers, the new products come with a screw cap to make them more convenient to enjoy, and young people today like to enjoy their wines anytime, anywhere. Of the two new products, intending to snatch a piece of the market from beer, the 180ml comes in boxes of six, giving young people another choice of drinks in gatherings. As for the 373ml series, it promises added value to consumers. With O2O platform support, consumers can scan the product QR code and get rewards, not only helping foster interaction between consumers and the brand, but also giving consumers direct benefits and surprises, and ultimately allowing Dynasty's products to reach wider consumer groups.
A grape wine series of entry-level prices, Pleasant Color targets to appeal to young consumers and has been well received since its debut last year. This year, a gift box has been created for it, a gift option ideal for gatherings with family and friends and festive celebrations. In addition, the ready-to-drink series for young consumers, pairs well with hot pot, fusion and private kitchen dishes, thus is popular among young people. With such attributes and support of new media marketing on including Xiaohongshu, Douyin, Kuaishou and Weibo, the series has become a hot choice on the Internet.
Dynasty's products typically carry on the bottle the "DYNASTY" brand name. To strengthen brand awareness, the Group has launched a "Chinese style" edition showing its name in Chinese, to bring home its position as a domestic grape wine brand and also to attract mainstream e-commerce consumers who love what China makes and favors. Dynasty plans to promote the series via e-commerce channels and, on top of its presence on mainstream e-commerce platforms, efforts will be made to exploit new retail channels using such supplementary promotional means as live streaming or videos.
In recent years, Dynasty has been actively pursuing innovation, embracing the "5+4+N" product strategy, with "N" standing for developing various customized products and continuously creating new products to meet the diverse needs of different Chinese consumer groups. The Group's product upgrade in 2022 entailing the launch of new products more convenient to enjoy, young and chic, and agree with the craving for all things China, can help invigorate the brand, strengthen the deployment of products for young consumers, as well as consolidate the image of Dynasty as a representative domestic grape wine brand.
Topic: Press release summary
Source: Dynasty Fine Wines Group Limited
Sectors: Food & Beverage
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| Dynasty Fine Wines Group Limited |
| Nov 8, 2024 19:32 HKT/SGT |
|
Dynasty Wins One Silver and One Bronze Medals at 2024 HKIWSC |
| Aug 29, 2024 01:29 HKT/SGT |
|
DYNASTY'S PROFIT ATTRIBUTABLE TO OWNERS OF THE COMPANY INCREASES BY 73% TO HK$18.5 MILLION IN 1H2024 |
| June 26, 2024 21:59 HKT/SGT |
|
Dynasty's Annual General Meeting is Successfully Concluded |
| June 11, 2024 18:07 HKT/SGT |
|
Dynasty's Brandy Wins First Gold Award at 2024 IWSC |
| Mar 28, 2024 17:35 HKT/SGT |
|
Dynasty Fine Wines Announces 2023 Annual Results |
| Aug 29, 2023 22:20 HKT/SGT |
|
Dynasty Fine Wines Revenue for 2023 1H Increases by 27% to HKD$128.2 Million |
| June 12, 2023 10:57 HKT/SGT |
|
Dynasty Launches New NIANHUA Series in 2023 to Meet Needs of Different Consumer Groups |
| Mar 29, 2023 08:46 HKT/SGT |
|
Dynasty Fine Wines Announces 2022 Annual Results |
| Aug 26, 2022 23:49 HKT/SGT |
|
Dynasty Fine Wines's White Wine Revenue Transcends Red Wine for The First Time in The First Half of 2022 |
| Mar 29, 2022 22:50 HKT/SGT |
|
Dynasty Fine Wines 2021 Revenue Rises Notably by 28% to HKD306 Million Due to Successful "5+4+N" Product Strategy |
| More news >> |
 |
|
|
|
