|
| Wednesday, 1 February 2023, 12:30 HKT/SGT | |
| |  | |
Source: Truescope | |
|
|
|
|
| - Todd Murphy to Lead North American Business |
SYDNEY, AU, Feb 1, 2023 - (ACN Newswire) - Australian media intelligence company, Truescope, has strengthened its position in North America by acquiring leading agency, Universal Information Services (UIS).
 | | Todd Murphy, Truescope President, North America & John Croll, Truescope Co-founder and CEO |
Founded in 2019 and now operating in Singapore, New Zealand, and North America, Truescope is experiencing rapid growth in all markets - a commercial response to the company's advanced SaaS platform, product innovation and experienced people. The acquisition of UIS will immediately welcome many hundreds of clients to the Truescope solution, with the integration of services presently underway.
UIS is led by industry authority, Todd Murphy based in Omaha, Nebraska. The competitive media intelligence agency has a rich heritage and proud reputation for its service-first approach, and as a trusted partner to businesses and communication professionals across the United States.
Truescope co-founder and CEO, John Croll, said the acquisition was a significant move to accelerate growth in the large US media intelligence market, which he believes has been underserved for some time and is ready to evolve through innovation.
"Truescope has been active in the US for almost a year and the response we have had to our platform has been overwhelmingly positive" he said. "Todd's leadership, the Universal team's decades long local expertise and loyal client base, coupled with Truescope's technology, will enable us to deliver a powerful and truly unparalleled service that will help better inform communications," said John.
Following the departure of Meg Crumbine in late 2022, Todd Murphy will take on the role of Truescope President, North America, effective immediately, with his first strategic priority being to oversee the UIS integration.
Todd is enthusiastic about the opportunities ahead for the new alliance saying, "John's vision and ability to build game-changing tech is the perfect alignment for the evolution of not only Universal's clients but the media intelligence industry, broadly. I'm thrilled to be leading the company and delivering a truly superior service never before seen," he said.
Migration of UIS clients to the Truescope platform is currently underway, with the merger of the UIS brand and business to Truescope to take place over the coming months.
For media information or to interview John Croll and/or Todd Murphy, contact:
Shelley Hammond | shelley@oneroofagency.com.au | +61 427 547 898
About Truescope
Truescope was founded in Australia to better inform communications. Our people and technology deliver real-time, actionable media intelligence and information to clients across Asia, New Zealand, and the United States. Visit www.truescope.com for more.
Topic: Merger & Acquisition
Source: Truescope
Sectors: Media & Marketing, Enterprise IT, Broadcast, Film & Sat, Digitalization
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
Latest Press Releases
Gold Basin Resources Announces Completion of Arrangement with CANEX
June 11, 2026 08:30 HKT/SGT
|
|
|
Mitsubishi Motors to Launch All-New Eclipse Sportback EV in the United States and Canada
Wednesday, June 10, 2026 10:15:00 PM
|
|
|
Bosch Home Comfort Group and Hitachi Group agree to collaborate on Intelligent connectivity and diagnosis solutions for Commercial Air Conditioning based on "HMAX for Buildings"
Wednesday, June 10, 2026 9:47:00 PM
|
|
|
Hitachi and Google Cloud expand strategic alliance to accelerate real-world deployment of physical AI through FDE and advanced cybersecurity solutions
Wednesday, June 10, 2026 9:18:00 PM
|
|
|
Toyota to participate in the "1000 Miglia Gran Turismo Experience 2026," a special program of the historic Italian rally, the 1000 Miglia
Wednesday, June 10, 2026 8:39:00 PM
|
|
|
Agassi Sports Entertainment Signs Tennis Coaching Icon Darren Cahill to Expand Global Coaching, Content and Technology Initiatives
June 10, 2026 20:30 HKT/SGT
|
|
|
Global Triumph: True IDC, Backed by CP Group and GIP, Wins 'Digital Infrastructure of the Year' at IJGlobal Awards, Set to Transform Thailand's Digital Economy with EEC Mega Data Center Project 
June 10, 2026 17:20 HKT/SGT
|
|
|
Fortinet launches Singapore NDR cloud PoP to strengthen ASEAN threat detection
Wednesday, June 10, 2026 1:40:00 PM
|
|
|
YesAsia Holdings Advances Dual-Engine Strategy with First YesStyle Concept Store in the US
June 10, 2026 11:27 HKT/SGT
|
|
|
U.S. Polo Assn. Returns to Downtown London as Official Apparel and Jersey Partner of Chestertons Polo in the Park
June 9, 2026 19:00 HKT/SGT
|
|
|
|
|
More Press release >> |
|
 |
|
 |
|
