Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 1 February 2023, 12:30 HKT/SGT
Share:
    

Source: Truescope
Truescope Acquires US Firm Universal Information Services
- Todd Murphy to Lead North American Business

SYDNEY, AU, Feb 1, 2023 - (ACN Newswire) - Australian media intelligence company, Truescope, has strengthened its position in North America by acquiring leading agency, Universal Information Services (UIS).

Todd Murphy, Truescope President, North America & John Croll, Truescope Co-founder and CEO

Founded in 2019 and now operating in Singapore, New Zealand, and North America, Truescope is experiencing rapid growth in all markets - a commercial response to the company's advanced SaaS platform, product innovation and experienced people. The acquisition of UIS will immediately welcome many hundreds of clients to the Truescope solution, with the integration of services presently underway.

UIS is led by industry authority, Todd Murphy based in Omaha, Nebraska. The competitive media intelligence agency has a rich heritage and proud reputation for its service-first approach, and as a trusted partner to businesses and communication professionals across the United States.

Truescope co-founder and CEO, John Croll, said the acquisition was a significant move to accelerate growth in the large US media intelligence market, which he believes has been underserved for some time and is ready to evolve through innovation.

"Truescope has been active in the US for almost a year and the response we have had to our platform has been overwhelmingly positive" he said. "Todd's leadership, the Universal team's decades long local expertise and loyal client base, coupled with Truescope's technology, will enable us to deliver a powerful and truly unparalleled service that will help better inform communications," said John.

Following the departure of Meg Crumbine in late 2022, Todd Murphy will take on the role of Truescope President, North America, effective immediately, with his first strategic priority being to oversee the UIS integration.

Todd is enthusiastic about the opportunities ahead for the new alliance saying, "John's vision and ability to build game-changing tech is the perfect alignment for the evolution of not only Universal's clients but the media intelligence industry, broadly. I'm thrilled to be leading the company and delivering a truly superior service never before seen," he said.

Migration of UIS clients to the Truescope platform is currently underway, with the merger of the UIS brand and business to Truescope to take place over the coming months.

For media information or to interview John Croll and/or Todd Murphy, contact:
Shelley Hammond | shelley@oneroofagency.com.au | +61 427 547 898

About Truescope
Truescope was founded in Australia to better inform communications. Our people and technology deliver real-time, actionable media intelligence and information to clients across Asia, New Zealand, and the United States. Visit www.truescope.com for more.


Topic: Merger & Acquisition
Source: Truescope

Sectors: Media & Marketing, Cloud & Enterprise, Broadcast, Film & Sat, Digitalization
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.



Latest Press Releases
DASA, Latin America's Largest Diagnostic Provider, Selects AGFA HealthCare's Enterprise Imaging Platform in Flagship Agreement  
July 1, 2025 16:00 HKT/SGT
JCB and Mandai Wildlife Group Deepen Partnership with exclusive discounts for JCB cardmembers  
Tuesday, July 1, 2025 3:00:00 PM
GFEAI 2025 Concludes Successfully: PM Paetongtarn Backs Human-Centric AI, AIGPC Emerges as Regional AI Ethics Hub  
July 1, 2025 14:40 HKT/SGT
Fujitsu provides Japan's first AI-powered cloud-based library search service  
Tuesday, July 1, 2025 10:30:00 AM
JCB Brings Apple Pay to Cardmembers in Vietnam  
Tuesday, July 1, 2025 10:15:00 AM
First Shipment of LNG from the LNG Canada Project  
Tuesday, July 1, 2025 10:00:00 AM
Chinabank Fully Transitions Into AI-powered Human Capital Management  
July 1, 2025 08:00 HKT/SGT
HKIRA Announces Winners of the 11th IR Awards 2025  
July 1, 2025 00:20 HKT/SGT
Approval in Principle (AiP) for World's First LCO2 / Methanol Carrier  
Monday, June 30, 2025 7:30:00 PM
Acropolis Rally Greece: Day 4 Sunday success and second overall for TOYOTA GAZOO Racing's Ogier  
Monday, June 30, 2025 7:15:00 PM
More Press release >>
 Events:
More >>
 News Alerts
Copyright © 2025 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: