Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Monday, 27 November 2023, 16:30 HKT/SGT
Share:
    

Source: Toyota Motor Corporation
Toyota Launches IMV 0 in Thailand Providing Mobility to Make People's Lives Better through Customizability
Toyota Motor Thailand launches new Hilux Champ and introduces a variety of customized models

Toyota City, Japan, Nov 27, 2023 - (JCN Newswire) - Toyota Motor Corporation (Toyota) and Toyota Motor Thailand Co., Ltd. (TMT), Toyota's vehicle sales and production company in Thailand, held a launch event in Bangkok on November 27 for the new IMV series(1) model IMV 0(2)―which was introduced at the JAPAN MOBILITY SHOW 2023. Orders for the model are now being accepted.

The IMV series was developed under the leadership of Akio Toyoda, then Chief Executive Officer of the Asia Region and current Chairman of the Board. The IMV series was developed with local engineers in the spirit of genchi-genbutsu, in hopes of contributing to the Asian economy together with the people of Asia.

Since the launch of the new pickup truck in Thailand in 2004, it has been introduced in more than 180 countries and regions around the world and has evolved to meet the needs of the era and the local community. In Thailand, the IMV series is regarded as a local favorite, integral to daily life. IMV has contributed to the Thai economy, with domestic sales totaling more than 2.7 million units and exports totaling more than 4 million units.

As the automotive industry continues to evolve and customer needs diversify, the lifestyles of Thai customers also continues to change. For the IMV series, Toyota decided to return to its origins to create an IMV pickup truck that is truly affordable and meets the needs of customers. Local engineers led the development of the IMV 0 after thoroughly researching customer lifestyles(3).

Hilux Champ is mobility that helps make your vision come true and your life more colorful, from business to private life, through customizability. At the launch in Thailand, 11 customized models were introduced. TMT offers eight grades with an emphasis on covering a variety of business styles and uses. There are short and long-wheelbase versions, three engine types―2.0L gasoline engine, 2.7L gasoline engine, and 2.4L diesel engine―and an unequipped type with a flat deck is also available. Prices range from 459,000 to 577,000 baht.

The deck has bolt holes at various locations so that custom accessories can be easily attached using bolts and nuts. In addition, for those customers who request customization, TMT can provide information on more than 100 accessory manufacturers so that each customer can enjoy personalized customization. TMT will produce the model at the Samrong Plant.

Toyota and TMT continue to make efforts to develop the automobile industry in Thailand and to achieve a better mobility society where all people can move freely. In addition, Toyota will join the IDEMITSU SUPER ENDURANCE Race (Dec. 22-23) to promote carbon neutrality for the Asian region through motorsports.

(1) The IMV series consists of three types of pickup trucks, minivans, and SUVs.
(2) IMV 0: Innovative International Multi-purpose Vehicle 0 (Zero)
(3) Story of the IMV series and IMV 0 development: 60th-anniversary celebration of TMT in December 2022




Topic: Press release summary
Source: Toyota Motor Corporation

Sectors: Automotive
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Toyota Motor Corporation Links

http://www.toyota-global.com

https://plus.google.com/+toyotaglobal

https://www.facebook.com/ToyotaMotorCorporation/

https://twitter.com/TOYOTA_PR/

https://www.youtube.com/user/toyotajpchannel/

https://linkedin.com/company/toyota

Toyota Motor Corporation
Nov 29, 2024 10:22 HKT/SGT
TGR Announces Partially Upgraded Supra (3.0-liter) and Special-edition Supra "A90 Final Edition"
Nov 26, 2024 16:55 HKT/SGT
TOYOTA GAZOO Racing FULLY PREPARED FOR DAKAR 2025
Nov 25, 2024 16:10 HKT/SGT
TOYOTA GAZOO Racing reinforces WRC line-up with youth and experience for 2025
Nov 25, 2024 14:43 HKT/SGT
Toyota Submits Progress Report on Recurrence Prevention Measures
Nov 18, 2024 08:25 HKT/SGT
Expanding Possibilities with the Liquid Hydrogen-Powered GR Corolla in the Season Final Round
Nov 12, 2024 19:04 HKT/SGT
Toyota: HySE to participate in the Dakar 2025 "Mission 1000 ACT2" with the HySE-X2, to tackle further technical challenges
Nov 5, 2024 16:59 HKT/SGT
Victory and world title for TOYOTA GAZOO Racing
Nov 4, 2024 08:36 HKT/SGT
Joby Aviation and Toyota Accelerate Efforts to Realize Air Mobility
Oct 31, 2024 15:34 HKT/SGT
NTT and Toyota Motor Corporation agree to joint initiative in the field of mobility and AI/telecommunications with the aim of realizing a society with zero traffic accidents
Oct 30, 2024 15:14 HKT/SGT
Suzuki and Toyota to Deepen Collaboration in the Field of Electrified Vehicles
More news >>
 News Alerts
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: