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| Tuesday, 27 March 2012, 17:40 HKT/SGT | |
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Source: IMAGI | |
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| Another 100 Episodes of "Pleasant Goat and Big big Wolf" TV Series will be Broadcast through 46 Territories in the Asia Pacific Region |
HONG KONG, Mar 27, 2012 - (ACN Newswire) - IMAGI International Holdings Limited ("IMAGI", together with its subsidiaries, "the Group"; HKSE Stock Code: 585) and its strategic partner Creative Power Entertaining Limited Liability Company ("CPE") are pleased to announce that a second broadcasting agreement has been signed between CPE and Buena Vista International ("BVI"), a related company of Disney Enterprises, Inc., ("Disney"). Under the terms of this agreement, a total of 100 episodes of the "Pleasant Goat and Big Big Wolf" TV series will be broadcast exclusively in 46 territories within the Asia Pacific region apart from Mainland China.
Under the latest agreement, CPE will grant BVI the right to broadcast another 100 episodes (episodes 201-300) of "Pleasant Goat and Big Big Wolf" for three years starting from 1 March 2012, further solidifying a long-term distribution relationship with global giant Disney. These 100 episodes will be shown in a total of 46 territories including Hong Kong, Macau, Taiwan, South Korea, Australia, New Zealand, India, Singapore, Malaysia, Thailand, and South East Asia. It will be translated into more than 20 different languages, with four different dialects in India alone. This agreement builds on the success of the first agreement signed in 2010 whereby CPE granted a license to BVI to broadcast 100 episodes of "Joys of Seasons" during 2011. It is believed the strengthened cooperation will pave the way for the expansion of consumer product licensing opportunities and reduce the Group's business dependency on Mainland China.
The Group's dedicated efforts in brand development have rapidly increased the popularity of key brand "Pleasant Goat and Big Big Wolf". According to Nielsen's recent report,* the TV rating of "Smart Dodging" has climbed into the top 3 TV programs; reaching 2.72% for the period January - February 2012 for audiences between age 4-14 in China, as compared to 1.49% for the October - December 2011 and 1.12% for the period July and September 2011. Recognising television broadcasting as an important revenue stream, the Group believes this agreement -will form a foundation for development of other media content and downstream derivative products, and can ultimately realise the full potential of its brand through its consumer products licensing business.
Mr Soh Szu Wei, CEO and Executive Director of IMAGI, said, "We are delighted to further strengthen our partnership with Disney. This alliance has enabled "Pleasant Goat and Big Big Wolf" to further penetrate the international market, and sustain the popularity that was achieved from the TV series under the previous agreement. This new agreement with Disney reinforces our access to a worldwide network of licensees while "Pleasant Goat and Big Big Wolf" can also benefit from Disney's economies of scale and global reach. Together with our expertise in the animation production and the international coverage offered by the partnership, the Company is set to build a wider consumer products licensing business in Greater China and across international markets."
*Source: ACNielsen's January & February Report, 2012
Contact:
Strategic Financial Relations Limited
Heidi So +852 2864 4826 heidi.so@sprg.com.hk
Mandy Go +852 2864 4812 mandy.go@sprg.com.hk
Roby Lau +852 2114 4950 roby.lau@sprg.com.hk
Cornia Chui +852 2864 4853 cornia.chui@sprg.com.hk
Fax: +852 2527 1196
Website: www.sprg.com.hk
Topic: Press release summary
Source: IMAGI
Sectors: Daily Finance, Daily News
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