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| Anticipation Builds Ahead of Wine&SpiritsAsia2012 (WSA 2012) with Mix it up!, a Sneak Preview of the RIPE-WSA Cocktail Challenge |
SINGAPORE, Mar 30, 2012 - (ACN Newswire) - The RIPE-WSA Cocktail Challenge has gotten all mixed up, though not in the way you might think.
The Mix it up! cocktail session, held just three weeks before the RIPE-WSA Cocktail Challenge, brought together several award-winning bartenders, including last year's Cocktail Challenge top winner, Ms. Georgina Ong.
Held in conjunction with RIPE Australian fruit juices and supported by the Association of Bartenders & Sommeliers Singapore (ABSS), Mix it up! illuminated some of Singapore's brightest bartending talents. This tradition is set to be continued at the fourth edition of the Cocktail Challenge, which is held as a fringe event at Wine&SpiritsAsia2012 (WSA2012), Asia's largest trade show for the wine and spirits industry, from 17th to 19th April 2012.
Senior sales manager Mr. William Ang of Australian Fruit Juice (S) Pte Ltd, brand owner of RIPE fruit juices, says, "This is the fourth edition of the RIPE-WSA Cocktail Challenge and it is encouraging to see how this has become a platform for bartenders to nurture their craft. When you train again and again, you can only become better."
"WSA is proud to co-organise this event together with AFJ. Singapore Exhibition Services (SES), organiser of WSA, hopes that this competition would help to increase the awareness of bartenders as a profession in the spirits industry; as well as allow bartenders to learn and improve their craft through healthy competition. The gathering of international brands from the spirits industry during the exhibition also allows the bartenders to network and gain new business contacts," says Ms. Ting Siew Mui, Project Director (Lifestyle) of SES.
Joining Georgina behind the bar counter at Mix it up! was Mr. Zheng Pan of No 5 Cocktail Bar, Mr. Thompson Lai of dbl 0 and Mr. Bryan Ho of Que Pasa, with their award-winning cocktails including Georgina's Bombay Sapphire gin-based creation, Harvest Moon.
However, it was not just their signature cocktails on display. The informal cocktail session also saw the four bartenders whipping up bespoke cocktails catering to their guests' requests.
This further substantiates the progression of the bartending industry, as compared to the past when bartenders were simply required to pour a mug of beer or prepare standardised cocktails for their guests. These days, a bartender is more akin to an artist or more accurately, a chef for cocktails. ABSS full supports this advancement of liquid art, and believes that RIPE-WSA Cocktail Challenge will be an ideal learning ground for bartenders.
Mr. Mac Lee, Honorary President of the ABSS shares, "The association is always happy to support competitions as we believe it is essential if we want to grow and groom the talents of tomorrow."
Bartender fact sheet
Name: Georgina Ong
Bar: Independent bartender, formerly of eM by the River
Awards: AFJ (Australian Fruit Juices) Cocktail Challenge 2011 - Winner
Name: Thompson Lai
Bar: dbl0
Awards: EHG Cocktail Competition 2007 - Champion; EHG Cocktail Competition 2006 - First runner-up; EHG (Emerald Hill Group) Cocktail Competition 2005 - Second runner-up
Name: Bryan Ho
Bar: Que Pasa
Awards: AFJ Cocktail Challenge 2011 First runner-up; Elite Bartender Course - First runner-up
Name: Zheng Pan
Bar: Emerald Hill No.5 Cocktail Bar
Awards: EHG Cocktail Competition 2012 - Winner (Mocktail category); EHG Cocktail Competition 2011 - Winner (Cocktail category); National Cocktail Competition 2011 - Second runner-up (Cocktail category); National Cocktail Competition 2010 - Second runner-up (Mocktail category); National Cocktail Competition 2009 - First runner-up (Cocktail and Peranakan category); AFJ Cocktail Challenge 2011 - Second runner-up (Mocktail category); Food&HotelAsia2010 ASEAN Hotel and Restaurant Association (AHRA) Cocktail Competition - Winner (Cocktail category)
About Wine&SpiritsAsia2012
Co-located with Food&HotelAsia2012 (FHA2012), the 12th edition of Wine&SpiritsAsia2012 (WSA2012) will boast a stronger presentation of international wines and spirits than in previous editions. The exhibition will occupy an expanded area of 7,000 square metres, featuring more than 165 exhibitors, of which 80 per cent will hail from overseas, from 25 countries and regions. Visitors to the exhibitions will also be able to look forward to a lineup of networking opportunities with exhibitors; wine-related events such as wine tasting, seminars and workshops, and a chance to sample the winning wines from the WSA Wine Challenge 2012.
WSA2012 is co-located with Food&HotelAsia2012 (FHA2012), Asia's premier trade event for the food and hospitality industry.
Please visit www.winespiritsasia.com for more information.
WSA2012 At A Glance
Show: WSA2012 - Asia's international trade exhibition of
wine and spirits (co-located with FHA2012)
Date: 17-20 April 2010 (Tuesday-Friday)
Venue: Singapore Expo
Opening Hours: 10:00am-6:00pm (17-19 April, Tuesday-Thursday)
10.00am-4:00pm (20 April, Friday)
Admission: Business and trade professionals only
Contact:
Daryl Lee
Foodcult Pte Ltd
Mobile: +65-9694-5498
Email: marcom@foodcult.com.sg
Gillian Loo/June Seah
Singapore Exhibition Services Pte Ltd
Tel: +65-6233-6637/+65-6233-6632
Email: gillian@sesallworld.com/js@sesallworld.com
Topic: Press release summary
Source: Wine&SpiritsAsia2014
Sectors: Trade Shows, Food & Beverage
http://www.acnnewswire.com
From the Asia Corporate News Network
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