Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Saturday, 21 January 2017, 07:28 HKT/SGT
Share:
    

Source: Warc
Warc Media Awards: Effective Integration winners announced
LEGO, Knorr and Churchill Insurance win Golds

LONDON, Jan 21, 2017 - (ACN Newswire) - Warc today announces the Gold, Silver and Bronze winners of the Effective Channel Integration category of the Warc Media Awards. Launched in May 2016, this global case study competition recognises communications planning that has made a positive impact on business results.

The Effective Channel Integration category demonstrates how sophisticated communications architecture can help boost campaign effectiveness. It was judged by a 10-strong international panel chaired by Sarah Mansfield, VP Global Media of Unilever, Europe, Latam and Global Media Operations.

The three gold winners, in the judges' opinion, more than fulfilled this criterion.

LEGO's 'Make LEGO the Star of Christmas' campaign, through UM Australia, saw the toy company connect with families by encouraging them to build a LEGO star for the top of their Christmas trees. Jury member Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD, said: "There was a wonderful order in their approach, focusing on fans, then the stunt with the star, then celebration, then user-generated content - that was excellent integration."

In Unilever-owned Knorr's 'Love At First Taste' campaign through PHD, the food brand engaged with millennial foodies by creating an online tool that matched people based on their 'flavour personality'. It was described by judge Paul Frampton, CEO Havas Media Group UK & Ireland, as "an incredible campaign that had an amazing number of people interact with it."

"Considering they could have just stuck money in TV ads, what they did encouraged people to go and buy the product," he said. "This was a good example of content, then owned platform and earned media, and then paid media to go after millennials."

Churchill's Lollipoppers campaign, through MediaCom UK, saw the brand champion safer road crossing for children on their way to and from school. "I fell in love with the whole thing," said judge Dominique Touchaud, Global Brand Strategist, Associate Brand Director, Procter & Gamble. "They solved a real issue and when they realised something didn't work, they did something else."

The three Silvers were awarded to UM Romania for its 'Pay With Blood' campaign for the National Institute of Blood Transfusion and Untold Music Festival; to Starcom's 'Never A Stranger' campaign for Airbnb; and to FP7/DXB's 'Project Alphabet' for NGO Smartlife.

The judges also awarded two bronzes: one to Almap BBDO's 'World's Best Social Network' for beer brand Antarctica, and one to Arena Media UK's 'Journey to Greatness' work for fast food brand Domino's.

The Grand Prix and Special Awards in this category (Cross Channel Content, The Low Budget Award and The POE Award) as well across the categories of Effective Use of Tech, Effective Use of Partnership & Sponsorship and Best Use of Data, will be announced at a free-to-attend evening event at MEC in London next month.

Guests will hear insights and learnings from winning case studies presented by Warc Media Awards judges including: Sarah Mansfield, VP Global Media, Unilever - Europe, LatAm & Global Media Operations; Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD; Rosh Singh, Director of Digital Innovation, Kinetic; Anna Watkins, Partner, Mofilm; Paul Wilson, Managing Partner - Strategy, Starcom MediaVest Group; and Ruth Zohrer, Head of Programmatic Marketing, Mindshare.

Journalists can register at http://content.warc.com/register-for-the-warc-media-awards-2017-winners-announcement

For more information about Warc's Media Awards view at https://www.warc.com/MediaAwards.prize


Contact:
Amanda Benfell
PR Manager, Warc
Email: amanda@gunnreport.com
Tel: +44 20 7467 8125


Topic: Press release summary
Source: Warc

Sectors: Media & Marketing, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.



Warc
Apr 26, 2024 17:30 HKT/SGT
UK advertising reports GBP36.6bn spend in 2023
Nov 10, 2023 10:07 HKT/SGT
Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
Oct 13, 2023 08:06 HKT/SGT
WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report
Oct 4, 2023 20:22 HKT/SGT
WARC expands global strategy and effectiveness awards with five new regional competitions
Oct 3, 2023 17:00 HKT/SGT
WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists
June 21, 2022 14:00 HKT/SGT
WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce
May 27, 2022 19:00 HKT/SGT
New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched
Mar 29, 2022 13:00 HKT/SGT
Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation
Mar 16, 2022 15:30 HKT/SGT
WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence
Mar 16, 2022 09:00 HKT/SGT
WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity
More news >>
 News Alerts
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: