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| Press Releases |
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| Tuesday, March 29, 2022 |
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Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation |
| The US quick-service restaurant (QSR) category, which adapted at speed during COVID-19, is at the intersection of every current marketing trend and concern, and is well-placed to lead the way on how other category brands can tackle new marketing trends effectively. more info >> |
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| Wednesday, March 16, 2022 |
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WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence |
| WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
| WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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| Monday, November 22, 2021 |
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WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia" |
| Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture. more info >> |
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| Tuesday, October 19, 2021 |
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WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth |
| WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. more info >> |
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| Monday, February 1, 2021 |
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WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
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| Friday, January 29, 2021 |
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Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
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| Tuesday, January 26, 2021 |
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UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
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Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
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| Tuesday, January 12, 2021 |
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WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
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| Latest Press Releases |
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nybl Joins World AI Show & Awards as The Official Artificial Intelligence Partner 
May 22, 2022 10:07 JST
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Straumann Malaysia, part of The Straumann Group, a Leading Implantology Company, Intends to Provide 3,000 Dental Implant Packages to the Ministry of Health Malaysia as part of MoU
May 21, 2022 08:20 HKT/SGT
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MC and Morgenrot Enter into Capital and Business Alliance
May 20, 2022 20:19 JST
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12th PropertyGuru Asia Property Awards (Singapore) search for the finest real estate as market sentiment improves
May 20, 2022 19:15 HKT/SGT
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PhilSec 2022 Set to Discuss Strategies to Strengthen Philippines' Cybersecurity
May 20, 2022 16:35 HKT/SGT
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TMT Offers Immersive Customer Experience with Latest Megastore in Pavilion Bukit Jalil
May 20, 2022 16:00 HKT/SGT
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ROOKIE Racing and TOM'S SPIRIT Announce Team Setups for Super Taikyu Series Fuji 24 Hours Race
May 20, 2022 13:42 JST
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Sirnaomics will present clinical study results and development strategy for Cancer RNA Therapeutics at the 2022 Pre-ASCO China Summit
May 20, 2022 11:10 HKT/SGT
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MC and Kurashiki City Sign Regional Development Agreement
May 20, 2022 10:55 JST
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BDO announces winners of the BDO ESG Awards 2022
May 19, 2022 22:20 JST
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WealthSecrets Revolutionises Sports, Media, and Prediction Gaming with Its Maiden Product Bettico
May 19, 2022 19:00 HKT/SGT
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Retention Cloud Leader CleverTap Acquires Leanplum
May 19, 2022 19:00 HKT/SGT
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Retention Cloud Leader CleverTap Acquires Leanplum
May 19, 2022 19:00 HKT/SGT
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HG Semiconductor Introduces New Strategic Investor
May 19, 2022 17:16 HKT/SGT
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Continuum Market, CaNectar and Brad Turner Present #NFTStreetFair
May 19, 2022 16:00 HKT/SGT
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More Press release >> |
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