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CANNES, FRANCE, Apr 12, 2010 - (ACN Newswire) - Singapore's Media Development Authority (MDA) andSouth West Screen (SWS), the development agency for the film, TV and digitalmedia industries in the South West of England, today announced the cross-mediaprojects to receive funding under the 'Multi-Platform Content Across Continents' initiative.
Launched at last year's Asia Television Forum in Singapore, the initiative is the first in a series of planned partnership projects between Singapore and the South West of England, building on the idea of "digital twinning" between Bristol and Singapore.
Supported by the United Kingdom Trade and Investment, the fund serves to encourage Singapore and British production and digital media companies to partner and co-develop concepts with multi-platform potential and cross-media elements. Eco Gone Mad, a factual entertainment series by Apostrophe Films (Singapore) and Junction K (UK), and iLand, an animation series by Scrawl Studios (Singapore) and Wonky Films (UK) have been selected as the first two winning projects who will receive a total of up to GBP50,000 in funding.
Aimed at 6-12 year olds, iLand is a multi-platform animation experience comprised of a TV/online series, Flash games, mobile games and an interactive screen saver. Vicky Brophy from Wonky Films explains the concept: "The idyllic paradise of iLand is home to fun-loving, easy-going natives whose dream lifestyle is threatened by only one thing - the overcrowded, overdeveloped neighbouring island of xLand and its marauding robotic inhabitants."
Eco Gone Mad is a multi-platform TV and web format that injects a healthy dose of fun, inquisitiveness and scepticism into green. Eco Gone Mad is interested in finding out what works and what doesn't, in the green debate, based on fact; facts that are proved or disproved in the course of the programme.
"We congratulate today's successful recipients of the 'Multi-Platform Content Across Continents' funding initiative. These projects have compelling and exciting ideas that look set to create global opportunities and generate new revenues across both Europe and Asia," said Dr Christopher Chia, Chief Executive Officer of MDA.
Caroline Norbury, Chief Executive of South West Screen said, "We have been delighted with the response to this initiative which shows there is a real desire from creative companies in South West England to work with companies in Singapore. Choosing two ideas to take forward for development was difficult but we believe both iLand and Eco Gone Mad have fantastic potential and we wish them well."
The winning projects were announced today at MIPTV2010, where Singapore takes centre stage as "Country of Focus" this year.
More information on the Multi-Platform Content Across Continents projects as they develop will be available at www.swscreen.co.uk and www.mda.gov.sg.
South West Screen
Formed in 2001, South West Screen (SWS) is the organisation that supports and develops creative media industries in the South West of England. We offer funding and assistance to encourage innovation, grow creative businesses, develop talent, reach new audiences and develop the skills necessary to move forward. For more information, visit www.swscreen.co.uk.
UK Trade & Investment
This is the government organisation that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK's economy - acknowledged as Europe's best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage.
Singapore Media Fusion
The Media Development Authority of Singapore (MDA) has developed the "Singapore Media Fusion" (SMF) strategic positioning which encapsulates the attributes of the media industry in showcasing Singapore as a global media city. SMF is a mark of the quality of our products and services and the collective richness and diversity of the media industry. The positioning not only lends consistency in the manner to which the Singapore media industry is represented and promoted, it is also intended to enhance the image of Singapore media at an international level, in a compelling and coherent manner. For more information, visit www.smf.sg.
Contact:
Ms Sharon Tan
Manager, Communications
Media Development Authority
Tel: +65 9726 3153
Email: sharon_tan@mda.gov.sg
Mr Yeo Wee Kiat
Executive, Communications
Media Development Authority
Tel: +65 8183 3945
Email: yeo_wee_kiat@mda.gov.sg
Ms Becky Pratchett
Communications Manager
South West Screen
(t) 0117 9529971 (f) 0117 9529988
(e) becky.pratchett@swscreen.co.uk
Topic: Business Plan
Source: Media Development Authority of Singapore (MDA)
Sectors: Film & Video, Media & Marketing, IT Individual, Broadcast, Film & Sat
http://www.acnnewswire.com
From the Asia Corporate News Network
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