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TOKYO, May 17, 2010 - (ACN Newswire) - NEC Corporation (NEC; TSE: 6701), a leading network, communications and information technology company, announced today an exclusive sales agreement for NEC's "PanelDirector" series of digital signage solutions with Shinsegae I&C Co., Ltd. (Seoul, Korea), a system integrator and member of the Shinsegae Group, the largest retail business group in the Republic of Korea.
The "PanelDirector: Visual Effect Measurement Solution" uses face recognition technologies to automatically collect and analyze visitor information that must be manually entered and processed when using conventional systems.
PanelDirector first selects a person's image from a photo taken with the system's camera. The gender and age range of the person viewing the system's digital signage content are then estimated, in addition to their distance from the display and amount of time they appear to express interest in the signage. The content's "visual effect" may then be estimated, analyzed and displayed for a client's reference.
Customer data from multiple store locations may be analyzed by a company's headquarters for a wide variety of purposes, including marketing or communications tools for strategy and product planning. Furthermore, in consideration of personal information, privacy rights and portrait rights, the system only retains log data.
Shinsegae I&C has a great deal strength and experience in building systems for the distribution field and holds a large customer base in the Republic of Korea. Under this agreement, Shinsegae I&C aims to deploy NEC's Panel Director: Visual Effect Measurement Solution throughout domestic supermarkets, department stores, restaurant chains, shopping malls and more.
Moreover, Shinsegae I&C will provide system construction and ongoing support for digital signage services being implemented by service providers with data centers. Businesses that deploy these digital signage services have access to a broad range of benefits that include simple integration, large scale system construction, digital signage hardware, distribution platform services, network provision services, promotion/content support services, creation and operation of industry specific services, monthly rate services featuring solution menus catered to specific user needs and deployment of the latest technologies and services at the lowest initial investment cost.
Looking forward, NEC will cooperate with leading business partners throughout the world, including system integrators, telecommunications carriers, service providers and others, in order to internationally promote the advancement of digital signage services.
In recent years, the development of high speed/highly reliable transmission networks and the advancement of digital content distribution and management technologies have transformed digital signage networks and accelerated the creation of new and diverse service content. This digital signage facilitates new business by measuring the effect of content and improving its value as it is delivered to the most appropriate locations and audiences that are most likely to show interest.
In July 2009, NEC launched its integrated digital signage service solution, "PanelDirector," in support of content creation, measuring content effect and strengthening digital signage business throughout the world.
NEC aims to continue cultivating increasingly valuable digital signage at an international level by capitalizing on its innovative network technologies, business consulting, system integration and others.
Specifically, NEC is seeking to drive global business expansion with one of the world's top class large scale business use liquid-crystal display projectors, distribution management software achievements with more than 100 companies in eleven countries concentrated in the Asian Pacific region and leading facial recognition technologies.
Contact:
Kosuke Yamauchi
NEC Corporation
+81-3-3798-6511
E-Mail: k-yamauchi@ce.jp.nec.com
Topic: Press release summary
Source: NEC Corporation
Sectors: Electronics, IT Individual
http://www.acnnewswire.com
From the Asia Corporate News Network
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