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MIPCOM, Cannes, Oct 5, 2010 - (ACN Newswire) - ScreenWest, Western Australia's screen funding and development agency and its counterpart from Singapore, the Media Development Authority (MDA), today announced the third round of the MDAScreenWest Cross-Media Development Initiative, to encourage producers in their respective territories to jointly co-develop visual narrative concepts for emerging new media channels.
The initiative invites digital producers and traditional media practitioners, producers, storytellers and developers in Australia and Singapore to form complementary and synergistic development teams to jointly co-develop visual narrative concepts for new media channels, including and not limited to interactive television, web and mobile devices.
Up to two projects will be selected and awarded up to US$30,000 each in development funding. The funding will be shared between the Singaporean and Western Australian co-development partners. Details on the application guidelines can be found in the Annex.
"The emergence of new media platforms such as online and mobile creates alternative channels of delivering television entertainment and new means of making video programmes. This calls for a new era of media cooperation involving crossborder and cross-disciplinary partnerships. The joint initiative with ScreenWest aims to tap on this synergy by encouraging collaboration between digital and traditional content producers to develop original, engaging, and innovative story-telling content," said Dr Christopher Chia, MDA's Chief Executive Officer.
Ian Booth, ScreenWest's Chief Executive praised the ongoing partnership with MDA. "ScreenWest and MDA both recognise the importance of supporting digital media storytellers and I am proud to celebrate our third year of partnering with Singapore to deliver this Initiative. The screen industries in Western Australia and Singapore will benefit from and continue to strengthen the strong relationship that exists between the two territories," Mr. Booth said.
In the previous round of the MDA-ScreenWest Cross-Media Development Initiative, announced at last year's MIPCOM, three projects received a grant of up to US$30,000 each in development funding. They are (1) Are you Smarter than Nature by Australia's Sea Dog Films and Singapore's Very! Productions; (2) Gallery of Everyday Things by Australia's Great Western Entertainment and Singapore's Infinite frameworks and (3) Global Sound Hunters by Australia's Circling Shark Productions and Singapore's Xtreme Production.
About ScreenWest
ScreenWest is the Western Australian Government screen funding and development agency, committed to working in partnership with the screen industry to develop, support and promote film, television and digital media production in Western Australia. This includes funding support for the development and production of quality innovative screen productions in Western Australia. ScreenWest also works with industry partners to advance the business and leadership acumen and craft skills of Western Australia's screen industry. For more information, visit www.screenwest.com.au.
Contact:
Ms Gay Chwee Hwa
Head of Marketing Communications
Media Development Authority (MDA)
Tel: +65-9726 3165
Email: gay_chwee_hwa@mda.gov.sg
Mr Mustaffa Ehsan Saaid
Assistant Manager
Media Development Authority (MDA)
Tel: +65-97263021
Email: mustaffa_ehsan_saaid@mda.gov.sg
Ms Neta Gill
Communications Manager
ScreenWest
Tel: +618 9224 7342
Email: neta.gill@screenwest.wa.gov.au
Topic: New Service
Source: Media Development Authority of Singapore (MDA)
Sectors: Film & Video, Media & Marketing, IT Individual, Broadcast, Film & Sat
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From the Asia Corporate News Network
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