|
| Tuesday, 22 January 2019, 16:30 HKT/SGT | |
| |  | |
Source: Warc | |
|
|
|
|
| Energy BBDO wins Grand Prix for National Safety Council's 'Prescribed to Death' campaign |
LONDON, Jan 22, 2019 - (ACN Newswire) - A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards.
 | | Grand Prix campaign image: National Safety Council |
The Prescribed to Death campaign raised awareness of prescription opioid overdose in the US with an innovative live experience supported by a multimedia campaign. Prescription opioids contribute to the deaths of more than 22,000 Americans each year. An NSC survey on drug abuse revealed that one in three Americans taking prescription opioids don't even know they're taking opioids, so the campaign targeted household health decision-makers and pain-sufferers.
The campaign launched opioid educational information on Facebook, developed 'Warn Me' labels for insurance cards and, using data and images of overdose victims, created a digital memorial wall and drove awareness via ads on social media, OOH and radio.
The campaign attracted close to 2.5 billion earned impressions, built recognition for the NSC and more than one million Americans put the labels on their insurance cards.
Ben Sutherland, Chief Digital Officer, Diageo, who was on the jury for the 2018 WARC Media Awards' Effective Use of Tech category, commented on the Grand Prix winner: "The way they used the tech to demonstrate the mortality rate was really good. It was an incredibly emotive area and also very impactful -- it's everything I'd like my teams to be creating."
A Silver and the Most Scalable Idea Award -- for a tech-led idea with the scope to make an impact within its sector and, potentially, beyond -- has been won by OMD Media Direction Russia, Media Direction Group. The agency took the silver for a multimedia campaign for ride-hailing service Uber that used its own 'smart out-of-home' system to grow penetration.
A Bronze and the Platform Pioneer Award --for how a brand found an innovative and effective way to use an existing platform -- has been awarded to Colenso BBDO, MediaCom NZ for its Bank of New Zealand campaign The Most Prosperous ATM, in which a modified ATM was used, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.
The full list of winners Effective Use of Tech category -- WARC Media Awards 2018 are:
Grand Prix
Prescribed to Death - National Safety Council - Energy BBDO - United States + Early Adopter Award
Gold
- The Wentworth Rat - Showcase - Foxtel - Mindshare Australia - Australia
- Highway Gallery - Louvre Abu Dhabi - ADTCA - TBWA\RAAD - United Arab Emirates
- Golden Egg Crunch - KFC - QSR Stores Sdn Bhd - Ensemble Worldwide, Universal McCann - Malaysia
Silver
- Energy Broadcast System - Flying Pig Marathon - Barefoot Proximity - United States
- TasteFace - Marmite - Unilever - AnalogFolk - United Kingdom
- Racing the Sun - Volvo - Courageous Studios, Mindshare - United States
- Smart technologies increase offline media efficiency - Uber - Uber Technology - OMD Media Direction Russia, Media Direction Group - Russian Federation + Most Scalable Idea Award
Bronze
- The most prosperous ATM - Bank of New Zealand - Colenso BBDO, MediaCom NZ - New Zealand + Platform Pioneer Award
- Real-time multiscreen sync - Breeze - Unilever Philippines - Mindshare Philippines - Philippines
- Less screen time, more play time - OMO - Unilever - Mindshare, Lowe - Vietnam
- World Cup Winning Moments - Clear Men - Unilever Indonesia - Mindshare Indonesia, AdColony - Indonesia
More information on the WARC Media Awards 2018 - Effective Use of Tech winners, as well as the winners of the Best Use of Data and Effective Channel Integration categories, is available on www.warc.com/mediaawards.prize?tab=tech. The winners of the Effective Use of Partnerships & Sponsorships category will be announced shortly.
The WARC Media Awards are a comprehensive set of awards rewarding pioneering communications planning which has made a positive impact on business results for brands around the world. The Grands Prix and Special Awards share a total prize fund of $40,000.
Contact:
Amanda Benfell
PR Manager
+44 20 7467 8125
amanda.benfell@warc.com
Topic: Press release summary
Source: Warc
Sectors: Media & Marketing, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| Warc |
| Apr 26, 2024 17:30 HKT/SGT |
|
UK advertising reports GBP36.6bn spend in 2023 |
| Nov 10, 2023 10:07 HKT/SGT |
|
Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing |
| Oct 13, 2023 08:06 HKT/SGT |
|
WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report |
| Oct 4, 2023 20:22 HKT/SGT |
|
WARC expands global strategy and effectiveness awards with five new regional competitions |
| Oct 3, 2023 17:00 HKT/SGT |
|
WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists |
| June 21, 2022 14:00 HKT/SGT |
|
WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce |
| May 27, 2022 19:00 HKT/SGT |
|
New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched |
| Mar 29, 2022 13:00 HKT/SGT |
|
Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation |
| Mar 16, 2022 15:30 HKT/SGT |
|
WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence |
| Mar 16, 2022 09:00 HKT/SGT |
|
WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
| More news >> |
 |
|
|
|
