Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 24 April 2019, 15:00 HKT/SGT
Share:
    

Source: HKTDC
Seminar reveals latest trends in houseware design
'Sensorial wellness' set to be key theme for spring/summer 2020 collections

HONG KONG, Apr 24, 2019 - (ACN Newswire) - The concept of wellness will increasingly be incorporated into houseware and home designs, a leading trend analyst from WGSN, the global authority in the consumer market analytics, told the audience at a seminar on 20 April (Saturday). The talk was organised as part of the 34th HKTDC Hong Kong Houseware Fair and 10th HKTDC Hong Kong International Home Textiles and Furnishings Fair, both organised by the Hong Kong Trade Development Council (HKTDC).

According to Charlie Clark, WGSN Mindset Trends Specialist, the theme for spring/summer 2020 design will be "sensorial wellness" - a new trend that will see an emphasis on textures and colours that can have a direct impact on our mood.

Charlie Clark, WGSN Mindset Trends Specialist and the seminar's guest speaker, looked at the design concepts, colours and macro directions that will define homeware collections for spring/summer 2020. She explained how "sensorial wellness" - embracing wellness in living as well as mental and physical health - is increasingly at the forefront of consumers' minds and will become a theme in upcoming houseware designs. There will be a greater emphasis on the way textures and colours are used to affect our mood, and how the arrangements of spaces and products can make us feel energised or calm.

Ms Clark highlighted four design trends - "Primitive Future," "Hyper Room," "Playful Plush" and "Harmony Lab" - that have emerged out of this wellness theme. Corresponding zones were set up at this year's Houseware Fair so that visitors could experience how these concepts can be applied to product designs.

Primitive Future
Ms Clark said the Primitive Future trend looks for "sensorial simplicity" in a blend of high-tech and organic lifestyles. These products embrace a back-to-basic minimalist aesthetic with strong textures such as rough and porous surfaces that emphasise integration, imperfection and balance. Presented in warm and earthy shades and soft and perhaps dusty textures, these products show a primitive tactility that invite them to be touched, or stacked like piled stones.

Hyper Room
This trend underscores the sense of future, with a touch of mystery and even moodiness. Ms Clark said that light and the use of colour are essential here to have an impact on users' emotions. The design will present a delicate balance between high-tech and retro, using metallic and lighter colour tones such as light blue along with synthetic textures. Moreover, the design emphasis is on light, transparency and reflection; materials that can produce vibrant colours like coloured see-through panels will be sought after.

Playful Plush
This is a design direction that blends culture with global influences; a playful combination of colours and everyday objects. The result is a decorative style resembling a modern version of Art Deco. Designs in this category are a happy but sophisticated cultural mesh, using warm and rich colours that bring a natural feel such as an inky deep blue or blurry orange, with textures of natural fibres, wood and a touch of metal, and frequent use of colour patches and graphic or colour blocks. Playful Push space arrangements and products express brightness and vibrancy.

Harmony Lab
This trend puts the emphasis on wellness to explore a new relationship between humans and technology. Harmony Lab products highlight experience and quality, helping people to find calmness, restore balance and reconnect with nature. Products of this type mix new technologies with botanicals, suggesting a trust in science and love for nature at the same time. They focus on soft, clean colours - very soft pink or zingy lemon yellow - with a hint of green to bring out the nature motif. Textures that combine strength and softness such as frosted glass reflect this concept.

The Hong Kong Houseware Fair and the Hong Kong International Home Textiles and Furnishings Fair ran from 20 to 23 April at the Hong Kong Convention and Exhibition Centre. Some 2,500 exhibitors from 28 countries and regions were featured at the fairs to showcase the latest houseware and home textiles collections to global buyers. The two four-day fairs welcomed close to 47,000 buyers from 121 countries and regions.

Photo download: https://bit.ly/2IAISj8


Contact:
Agnes Wat, Tel: +852 2584 4554, Email: agnes.ky.wat@hktdc.org


Topic: Trade Show or Conference
Source: HKTDC

Sectors: Fashion & Apparel, Art, Music & Design
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


HKTDC Links

http://www.hktdc.com

https://www.facebook.com/hktdc.hk

https://twitter.com/hktdc

https://www.youtube.com/user/HKTDC

https://www.linkedin.com/company/hong-kong-trade-development-council

HKTDC
Aug 8, 2025 13:36 HKT/SGT
HKTDC to release report on Hong Kong Businesses Navigating Mainland China E-commerce Retail Market - Consumer Survey Results
Aug 6, 2025 16:56 HKT/SGT
HKTDC appoints Sophia CHONG as Executive Director
Aug 6, 2025 15:05 HKT/SGT
35th Food Expo opens next week five theme days kick off premium lifestyle journey
July 30, 2025 22:40 HKT/SGT
HKTDC welcomes the 'Report on Hong Kong's Business Environment' and continues to actively promote Hong Kong's advantages
July 30, 2025 19:29 HKT/SGT
Hong Kong Shopping Festival Returns in August with Bigger and Better 2nd Edition
July 28, 2025 23:30 HKT/SGT
HKTDC boosts Hong Kong's competitive edge in high-value services
July 24, 2025 17:43 HKT/SGT
HKTDC Research Report: Exploring Opportunities in Hong Kong's Proprietary Chinese Medicine Industry
July 22, 2025 19:22 HKT/SGT
35th Hong Kong Book Fair attracts some 900,000 visits despite typhoon
July 20, 2025 17:53 HKT/SGT
Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks to reopen earlier at 9am tomorrow with extended evening hours
July 19, 2025 21:09 HKT/SGT
Typhoon special arrangements for Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
More news >>
 News Alerts
Copyright © 2025 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: