Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 18 March 2021, 18:00 HKT/SGT
Share:
    

Source: HKTDC
7,000 international participants attend FILMART Online
Multifunctional online platform remains open until May

HONG KONG, Mar 18, 2021 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), the HKTDC Hong Kong International Film and TV Market | Online (FILMART Online) attracted nearly 7,000 industry participants from 81 countries and regions over four days, with the release and promotion of some 2,200 film and television productions. Having become more familiar with doing business through online platforms, exhibitors and buyers used the online meeting function at FILMART Online to participate in more than 2,000 meetings.

The four-day event FILMART Online concluded successfully today. Nearly 7,000 participants were engaged and more than 2,000 business-matching meetings held, facilitating cooperation between exhibitors and global buyers. The multifunctional FILMART Online platform will remain open until 18 May.

Kaichen Li, Head of WeTV and iflix at Tencent, said that how well content is received does not necessarily stem from a big production and famous cast, but rather from the appeal of story, the quality of the script and the chemistry between the cast.

As COVID-19 begins to ease, there is concern about whether the trend for "at home" entertainment will lead to continued growth in the number of users on over-the-top (OTT) platforms. David Simonsen, SVP of WarnerMedia (top, right), said that the impact of the pandemic was just accelerating the changes in a highly competitive market, in which quality local, regional and global companies are competing in the same space to expand their audiences.

Facebook: 1 in 4 people create and upload videos to social media during pandemic

Running from 15 to 18 March, FILMART Online saw a total of 27 online events staged, including nine conferences. Speaking on the first day of the event, Saurabh Doshi, Head of Entertainment Partnerships, APAC at Facebook, said that about one in four people globally created and uploaded videos to social media during the pandemic. "This was huge among millennials aged 25-34 years old, and the behaviour was even more true in Southeast Asia, where 66% created or interacted with videos on social media and messaging platforms during the first half of 2020," Mr Doshi said.

Tencent: star-studded cast and big production not the only key to success

Kaichen Li, Head of Tencent's WeTV and iflix, shared about the development of over-the-top (OTT) programming. "We have spotted early signs of an upward trend for Chinese and Thai content," he said. "For Chinese content, it's not only the costume dramas but also modern dramas that have resonated well with the Asian audience. We believe that we are going to see a continued boom in Asian local content."

Eros Now: brand culture necessary for streaming media to win

Ali Hussein, CEO of OTT platform Eros Now, said that the streaming media business should not focus on purely being transactional. Rather, it should seek to identify the culture for each brand, which is very important once brands start working at a slightly higher level. He explained that Eros Now will launch English-language services in the second half of 2021, in addition to its content with ErosSTX. The company is also working with other content providers across the globe which will give it a more widespread network and allow it to optimise its customer base.

Online platform runs until 18 May

The FILMART Online platform will remain open until 18 May. During this period, industry members can continue to make use of the different features of the platform to connect with exhibitors and buyers and also review the content of previous events.

FILMART Online website: https://event.hktdc.com/fair/hkfilmart-en
Photo download: https://bit.ly/2P1x264

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC's Communications & Public Affairs Department:
Angel Tang, Tel: +852 2584 4544, Email: angel.hc.tang@hktdc.org
Clayton Lauw, Tel: +852 2584 4472, Email: clayton.y.lauw@hktdc.org


Topic: Press release summary
Source: HKTDC

Sectors: Trade Shows, Broadcast, Film & Sat
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


HKTDC Links

http://www.hktdc.com

https://www.facebook.com/hktdc.hk

https://twitter.com/hktdc

https://www.youtube.com/user/HKTDC

https://www.linkedin.com/company/hong-kong-trade-development-council

HKTDC
Dec 2, 2021 18:00 HKT/SGT
Business of IP Asia Forum opens today
Nov 29, 2021 17:00 HKT/SGT
GBA companies eyeing ASEAN opportunities
Nov 25, 2021 20:00 HKT/SGT
Inaugural Asia Summit on Global Health successfully explores healthcare landscape
Nov 24, 2021 18:00 HKT/SGT
Inaugural Asia Summit on Global Health opens today
Nov 23, 2021 17:00 HKT/SGT
HKTDC Lifestyle Sourcing Show opens next Wednesday
Nov 23, 2021 14:30 HKT/SGT
Discovering and realising new opportunities in Asia
Nov 18, 2021 17:00 HKT/SGT
HKTDC hosts four major business events in December
Nov 18, 2021 13:00 HKT/SGT
Hong Kong: launch pad for GBA companies going global
Nov 17, 2021 18:00 HKT/SGT
Inaugural Asia Summit on Global Health highlights Hong Kong's advantages
Nov 15, 2021 17:00 HKT/SGT
HKTDC and HSBC joint survey shows Greater Bay Area start-ups optimistic on growth prospects
More news >>
 News Alerts
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: