Top Page | English | 简体中文 | 繁體中文 | 한국어 | 日本語
Tuesday, 30 March 2021, 19:00 HKT/SGT

Source: HKTDC
MarketingPulse Online opens today
Industry experts share latest marketing trends under new normal

HONG KONG, Mar 30, 2021 - (ACN Newswire) - MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), opened today, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies. They will also examine the latest marketing trends under the new normal and share success stories in the area of digital transformation.

Margaret Fong, HKTDC Executive Director, said that with the pandemic reshaping global economies and accelerating digital transformation trends, this year's MarketingPulse will explore creative strategies under the new normal to help businesses overcome the challenges.

MarketingPulse Online has brought together more than 40 marketing and advertising experts from around the globe to share their creative strategies and marketing expertise.

Bryan Meehan, Executive Chair, Blue Bottle Coffee

Under the theme "Marketing for GOOD", this year's MarketingPulse Online examines how companies are enhancing their branding strategies to engage consumers as part of the post-pandemic business recovery. The conference also focuses on digital transformation and the impact of new marketing technologies. Speakers come from world-renowned brands including the Alibaba Group, Blue Bottle Coffee,, DBS Bank, lululemon, Kuaishou (Magnetic Engine), Mastercard, MTR Corporation Limited, the South China Morning Post, teamLab and Qianxun (Hangzhou) Holding Co.

Margaret Fong, HKTDC Executive Director, welcomed international participants to the virtual conference, saying: "With the pandemic reshaping global economies and accelerating digital transformation trends, a platform such as MarketingPulse becomes more important than ever before. From innovation and technology to shifting consumer behaviour and brand-new business models, the marketing and branding industry is now facing significant transformation. This conference provides a platform for global brands, creative minds and service providers to explore partnerships, innovative marketing solutions and business development opportunities. With the theme 'Marketing for GOOD', it also explores how brands can take the lead in contributing to society while communicating creatively to consumers under the new normal."

Experts speak on "Marketing for GOOD"

In the first session this morning, Bryan Meehan, Executive Chair, Blue Bottle Coffee, shared on how the American coffee roaster and retailer raises consumers' awareness regarding various topical issues. "Blue Bottle has three core values: deliciousness, hospitality and sustainability. One of the beliefs we have at Blue Bottle is a limitless potential of caring. And that word really matters right now. For people in business who are thinking about reopening and how to reposition their brand going forward, I think constant care is really important," Mr Meehan said.

Guy Kawasaki, a notable marketer, author and venture capitalist from the United States, who previously worked as Chief Evangelist at Apple and Special Advisor to the CEO of the Motorola division at Google, and now works as Chief Evangelist at graphic design company Canva, shared his advice on preparing for a digital future and mastering the art of communicating with customers in the new era. "As a marketing framework, figure out how you can create a product and then convince the world that you have something that is unique and valuable. That explains all of marketing," Mr Kawasaki said.

Named as one of the world's most influential chief marketing officers (CMOs) by Forbes, Chris Tung, Chief Marketing Officer, Alibaba Group, led another session, examining how the e-commerce giant has demonstrated the true value of integrating marketing and philanthropy through digitalisation, innovation and technology.

With the pandemic have a severe impact on the global tourism industry, Arjan Dijk, Senior Vice President and Chief Marketing Officer at, shared perspectives on how major brands have been responding to shifting consumer behaviour under the new normal, giving his predictions for marketing trends and tourism development as businesses begin to recover.

In addition, Gary Liu, Chief Executive Officer at the South China Morning Post, shared his insights on moving a news organisation towards a digital future, exploiting the potential of digital technologies to accelerate innovation, engage audiences and transform the foundations of the media business. On the second day of the conference, Lim Bee Bee, Head of Marketing & Customer Management, Consumer Banking Group (Singapore), DBS Bank, will address the ground-breaking engagement of the younger generation through the computer gaming arena, sharing experiences and strategies to connect with digitally native, tech-savvy customers through compelling and innovative experiences.

Examining the impact of livestream commerce and short video marketing

Livestreaming e-commerce channels and short-video marketing have both become wildly popular across Mainland China. MarketingPulse Online brought together marketing experts from leading platforms and brands to explain their strategies and tricks of the trade to seize the significant opportunities presented by these platforms. The session featured Eray Li, General Manager of Southern China, Kuaishou (Magnetic Engine), and Alves Huang, CEO, Qianxun (Hangzhou) Holding Co, which has been assessed to be the number-one live broadcaster on Taobao over the years.

Networking for opportunities

MarketingPulse Online is featuring digital marketing workshops hosted by Facebook, iClick, PRIZM Group, Spread-it and Vfluencer that will offer practical marketing strategies in areas ranging from social media marketing to big data and livestreaming e-commerce. The conference also offers a virtual marketing consulting service provided by local marketing firms, offering real-time networking opportunities and intelligence exchange to industry players joining the event.

Find the latest programme and speaker list at Media representatives wishing to join MarketingPulse can email requests to

Photo download:


The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: Follow us on Twitter @hktdc and LinkedIn

Media enquiries
Please contact the HKTDC's Communications & Public Affairs Department:
Christine Kam, Tel: +852 2584 4514, Email:

Topic: Press release summary
Source: HKTDC

Sectors: Trade Shows, Media & Marketing
From the Asia Corporate News Network

Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.


Dec 2, 2021 18:00 HKT/SGT
Business of IP Asia Forum opens today
Nov 29, 2021 17:00 HKT/SGT
GBA companies eyeing ASEAN opportunities
Nov 25, 2021 20:00 HKT/SGT
Inaugural Asia Summit on Global Health successfully explores healthcare landscape
Nov 24, 2021 18:00 HKT/SGT
Inaugural Asia Summit on Global Health opens today
Nov 23, 2021 17:00 HKT/SGT
HKTDC Lifestyle Sourcing Show opens next Wednesday
Nov 23, 2021 14:30 HKT/SGT
Discovering and realising new opportunities in Asia
Nov 18, 2021 17:00 HKT/SGT
HKTDC hosts four major business events in December
Nov 18, 2021 13:00 HKT/SGT
Hong Kong: launch pad for GBA companies going global
Nov 17, 2021 18:00 HKT/SGT
Inaugural Asia Summit on Global Health highlights Hong Kong's advantages
Nov 15, 2021 17:00 HKT/SGT
HKTDC and HSBC joint survey shows Greater Bay Area start-ups optimistic on growth prospects
More news >>
 News Alerts
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575

Connect With us: