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Tuesday, April 25, 2017 |
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UK advertising posts record quarter as 2016 spend surges past GBP 21bn |
UK advertising expenditure grew 3.7% to reach GBP 21.4bn in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report - the UK's definitive advertising statistics. more info >> |
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Wednesday, April 12, 2017 |
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Jury named for WARC's Prize for Asian Strategy 2017 |
WARC, the global marketing intelligence service, has today named the first jury members of the WARC Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven results in Asia. more info >> |
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Thursday, April 6, 2017 |
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WARC Prize for Asian Strategy 2017 now open for entries |
WARC, the global marketing intelligence service, has today launched the Warc Prize for Asian Strategy, a search for the best strategic ideas that have driven results in Asia. more info >> |
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Tuesday, April 4, 2017 |
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WARC 100 reveals the world's most effective campaigns, brands and agencies |
WARC today announces the 2017 results of the WARC 100, an annual ranking of the world's best marketing campaigns and companies according to their business impact. more info >> |
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Wednesday, March 22, 2017 |
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Warc Innovation Awards - Shortlist announced |
20 brands from around the world have been shortlisted for the Warc Innovation Awards, a global search for effective marketing innovation. more info >> |
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Friday, March 17, 2017 |
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The Warc Awards: Content Strategy Jury named |
The Effective Content Strategy category of the 2017 Warc Awards, which looks for evidence of how a content strategy has helped a brand achieve business goals, will be chaired by Alison Keith, Vice President - Global Media of beauty products brand Coty. more info >> |
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Thursday, March 9, 2017 |
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The Warc Awards: Brand Purpose Jury Named |
A panel of senior industry figures make up the jury for the Best Use of Brand Purpose category of The Warc Awards, a new global competition in search for next-generation marketing effectiveness. more info >> |
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Thursday, February 16, 2017 |
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Warc launches effective marketing report |
Warc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment. more info >> |
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Friday, February 10, 2017 |
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Warc Media Awards: Grands Prix and Special Awards winners announced |
BBDO NY and MediaCom have won the Grand Prix in two categories in the Warc Media Awards for their work for Mars. more info >> |
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Wednesday, February 8, 2017 |
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Marketing effectiveness in the digital age requires balance - Warc Toolkit 2017 |
Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according to Warc, the global marketing intelligence service, in its trend report 'Toolkit 2017' in association with Deloitte Digital. more info >> |
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