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| Press Releases |
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| Friday, April 26, 2024 |
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UK advertising reports GBP36.6bn spend in 2023 |
| The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK's ad market recorded a 6.1% increase in investment to a total of GBP36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time. more info >> |
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| Friday, November 10, 2023 |
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Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing |
| Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC's Marketer's Toolkit 2024 released today. more info >> |
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| Friday, October 13, 2023 |
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WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report |
| The $430bn global beauty market is at the vanguard of innovation in e-commerce. From experimenting with video content to addressing consumer concerns about wellness, sustainability and diversity, brands are becoming skilled at selling personalized products in a virtual world. more info >> |
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| Wednesday, October 4, 2023 |
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WARC expands global strategy and effectiveness awards with five new regional competitions |
| Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. more info >> |
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| Tuesday, October 3, 2023 |
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WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists |
| As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery wanes. more info >> |
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| Tuesday, June 21, 2022 |
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WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce |
| WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce (www.warc.com/about-digital-commerce), a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success. more info >> |
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| Friday, May 27, 2022 |
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New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region. more info >> |
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| Tuesday, March 29, 2022 |
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Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation |
| The US quick-service restaurant (QSR) category, which adapted at speed during COVID-19, is at the intersection of every current marketing trend and concern, and is well-placed to lead the way on how other category brands can tackle new marketing trends effectively. more info >> |
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| Wednesday, March 16, 2022 |
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WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence |
| WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
| WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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| Latest Press Releases |
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Hola Prime Strengthens Leadership by Appointing Himanshu Chandel as Marketing Director 
Dec 14, 2024 08:00 HKT/SGT
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'Think Business, Think Hong Kong' is coming to Jakarta
Dec 13, 2024 22:50 HKT/SGT
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SHENZHEN DOBOT CORP LTD Announces Proposed Listing on Main Board of The Stock Exchange of Hong Kong Limited
Dec 13, 2024 22:30 HKT/SGT
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Fosun Bolsters Core Business with Two Key Asset Privatizations
Dec 13, 2024 22:20 HKT/SGT
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MTT Sports Unveils Road Map for Its World-Class E-Sports Tournament Platform
Dec 13, 2024 19:00 HKT/SGT
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SRKay Consulting Group: Establishing a Global Capability Center in India
Dec 13, 2024 15:50 HKT/SGT
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MHI Group Issues its "SUSTAINABILITY DATABOOK 2024"
Dec 13, 2024 16:31 JST
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Xeleb Joins Miss Charm as Exclusive Web3 Partner to Revolutionize Voting and Judging with Decentralization
Dec 13, 2024 10:50 HKT/SGT
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Asia Video Industry Association Wraps Up 2024 Harnessing the Power of Advertising to Spur the Industry Forward
Dec 13, 2024 10:35 HKT/SGT
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Loop Industries Completes Convertible Preferred Financing With Reed Societe Generale Group and Sells First Technology License For An Infinite Loop Manufacturing Facility in Europe
Dec 13, 2024 09:10 HKT/SGT
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Accurate Background Appoints Mark Thompson Managing Director, Australia and APAC
Dec 13, 2024 07:00 HKT/SGT
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Notification of Dissolution of Joint Management of LT Metal Co., Ltd. by TANAKA Kikinzoku Kogyo K.K. and LT Corp.
Dec 13, 2024 4:00 JST
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CIL Announces Breakthrough in Benzene Recovery, Addressing Cost, Environmental, and Supply Challenges for OLED Display Manufacturers
Dec 12, 2024 22:00 HKT/SGT
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Virturo Unveils Next-Gen CFD Trading Platform Empowered by AI and Human Expertise
Dec 12, 2024 21:30 HKT/SGT
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Huatai Securities Hosts FinTech Summit in Hong Kong
Dec 12, 2024 20:18 HKT/SGT
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More Press release >> |
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