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| Wednesday, February 8, 2017 |
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Marketing effectiveness in the digital age requires balance - Warc Toolkit 2017 |
| Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according to Warc, the global marketing intelligence service, in its trend report 'Toolkit 2017' in association with Deloitte Digital. more info >> |
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| Tuesday, February 7, 2017 |
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Warc Media Awards: Effective Use of Tech winners announced |
| The results of Effective Use of Tech, the final category of Warc's Media Awards, recognising communications planning that has made a positive impact on business results, are announced. more info >> |
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| Friday, February 3, 2017 |
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Warc Media Awards: Effective Use of Partnerships & Sponsorships revealed |
| The results of the Effective Use of Partnerships & Sponsorships category of Warc's Media Awards, a global competition recognising communications planning that has made a positive impact on business results, are announced. more info >> |
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| Wednesday, February 1, 2017 |
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Direct-to-consumer is challenging brands - Warc Toolkit 2017 |
| Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. more info >> |
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| Monday, January 30, 2017 |
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Warc Media Awards: Best Use of Data winners announced |
| The results of Warc's Media Awards, recognising communications planning that has made a positive impact on business results, continue to be announced with the winners of the Best Use of Data category now revealed. more info >> |
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| Thursday, January 26, 2017 |
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Warc launches The Warc Awards, a global search for next-generation marketing effectiveness |
| Warc has today launched a new global competition, The Warc Awards, to honour the effective use of emerging marketing disciplines. more info >> |
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| Wednesday, January 25, 2017 |
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The rise of 'dark social' and chat apps to impact marketers - Warc Toolkit 2017 |
| The rise of 'dark social' - online conversations that are not trackable by marketers - will have a growing impact on brands' social strategy in 2017, according to Warc, the global marketing intelligence service. more info >> |
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| Saturday, January 21, 2017 |
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Warc Media Awards: Effective Integration winners announced |
| Warc today announces the Gold, Silver and Bronze winners of the Effective Channel Integration category of the Warc Media Awards. more info >> |
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| Thursday, January 19, 2017 |
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Video is turning social platforms into broadcast media - Warc Toolkit 2017 |
| Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. more info >> |
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| Wednesday, January 18, 2017 |
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Warc reveals effective Asian marketing trends for 2017 |
| Warc, the global marketing intelligence service, has today released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy. more info >> |
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