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| Tuesday, October 31, 2017 |
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UK advertising delivers strongest H1 on record |
| UK advertising expenditure grew 3.7% to GBP 10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess of GBP 22bn. more info >> |
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| Monday, October 30, 2017 |
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WARC Prize for Asian Strategy 2017 - Winners announced |
| WARC, the global authority on advertising and media effectiveness, today announced the winners of the WARC Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven business results in Asia. more info >> |
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| Wednesday, October 25, 2017 |
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WARC reveals effective MENA marketing trends of 2017 |
| WARC, the global marketing intelligence service, has today released its MENA Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the inaugural WARC Prize for MENA Strategy. more info >> |
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| Monday, September 18, 2017 |
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The WARC Awards 2017 - Brand Purpose winners announced |
| Campaigns for SPC Ardmona, Unilever's Lifebuoy, P&G's Ariel Matic and Whirlpool have been awarded Golds in the Brand Purpose category of the inaugural global WARC Awards 2017, which recognise next-generation marketing effectiveness. more info >> |
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| Thursday, September 14, 2017 |
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WARC Prize for Asian Strategy 2017 shortlist announced |
| A total of 31 campaigns from China, Hong Kong, India, Japan, Pakistan, The Philippines and Singapore have been shortlisted for WARC's Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven results in Asia. more info >> |
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| Tuesday, September 12, 2017 |
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Research estimates UK & US martech market worth $34.3bn a year |
| New research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. more info >> |
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| Monday, September 4, 2017 |
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The WARC Awards - Effective Content Strategy winners announced |
| Campaigns for KFC Malaysia, Knorr, MS Limited Australia and Lockheed Martin have been awarded Golds in the Effective Content Strategy category of the inaugural 2017 WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines. more info >> |
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| Tuesday, August 8, 2017 |
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WARC unveils insights from the Cannes Lions Creative Effectiveness campaigns 2017 |
| WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered for the Cannes Creative Effectiveness Lions this year to establish key trends of effective advertising with powerful creative. more info >> |
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| Thursday, July 27, 2017 |
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UK advertising spend starts 2017 in growth |
| UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach GBP 5,318m - the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published today. more info >> |
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| Wednesday, July 26, 2017 |
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WARC Media Awards 2017 - Effective Use of Partnerships and Sponsorships jury announced |
| WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use of Partnerships and Sponsorships category for its Media Awards 2017, an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world. more info >> |
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