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| Tuesday, April 10, 2018 |
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WARC Awards 2018 - Effective Innovation shortlist announced |
| The Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Thursday, April 5, 2018 |
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WARC Prize for Asian Strategy 2018 now launched. First judges named |
| WARC, the international authority on advertising and media effectiveness, today launches the WARC Prize for Asian Strategy 2018, a search for the best strategic ideas from Asia's marketing industry. more info >> |
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| Thursday, March 29, 2018 |
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Advertisers invest $63bn in programmatic buying but industry concerns loom large |
| WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. more info >> |
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| Thursday, March 1, 2018 |
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More judges named for WARC Prize for MENA Strategy 2018 |
| WARC, the international authority on advertising and media effectiveness, has today announced more judges for the WARC Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region. more info >> |
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| Thursday, February 8, 2018 |
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WARC launches Prize for MENA Strategy 2018 |
| WARC, the global marketing intelligence service, is today launching the WARC Prize for MENA Strategy 2018, a search for the best strategic marketing thinking that has driven results in the region. more info >> |
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| Tuesday, February 6, 2018 |
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Redefining Purpose - WARC Toolkit 2018 |
| Even after a backlash against the use of social causes in brand advertising in 2017, plenty of brands will pursue purpose strategies this year. However, the challenge will be recognising when and how purpose can drive sales as well as social good. more info >> |
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| Wednesday, January 31, 2018 |
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WARC Media Awards 2017 - Effective Use of Tech winners announced |
| A global campaign from German mobile operator Deutsche Telekom has won the Grand Prix in the Effective Use of Tech category of the WARC Media Awards, honouring communications planning which has made a positive impact on business results. more info >> |
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UK advertising spend sees new record high in 2017 with growth predicted to continue through 2018 |
| UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach GBP 5.4bn - the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The latest data underpin preliminary figures which show 2017 spending grew to GBP 22.1bn - representing the eighth consecutive year of market growth. more info >> |
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| Monday, January 29, 2018 |
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Voice is branding's new frontier - WARC Toolkit 2018 |
| Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. more info >> |
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| Wednesday, January 24, 2018 |
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WARC Media Awards 2017 - Best Use of Data winners announced |
| Campaigns for brands including telecommunications provider du, fast food chain McDonald's, London's Mytaxi app, US restaurant Noodles & Company and Australian cough medicine Prospan, are among the winners of the Best Use of Data category of WARC's global Media Awards 2017, recognising communications planning which has made a positive impact on business results. more info >> |
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