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| Monday, September 24, 2018 |
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Martech market approaches $100bn - and is growing |
| In its annual Martech Report, top ten international accountancy firm Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, has valued the global marketing technology market at an estimated $99.9 billion. more info >> |
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| Thursday, September 20, 2018 |
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WARC reveals innovation trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking. more info >> |
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| Tuesday, September 4, 2018 |
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WARC Prize for MENA Strategy 2018 winners announced |
| Campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company are among the 15 winners of this year's WARC Prize for MENA Strategy 2018. more info >> |
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| Wednesday, August 29, 2018 |
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WARC's Admap goes digital |
| WARC, the global authority on advertising and media effectiveness, has announced that its monthly print magazine Admap will change format, becoming a monthly online report available on WARC.com. more info >> |
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| Friday, August 24, 2018 |
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Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks |
| Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser investment in video. more info >> |
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| Thursday, August 9, 2018 |
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WARC Media Awards 2018 - Final juries named |
| WARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results. more info >> |
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| Wednesday, August 1, 2018 |
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WARC reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018 |
| WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year. more info >> |
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| Tuesday, July 31, 2018 |
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Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8% |
| UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach GBP5.7bn - the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The figure is 1.3 percentage points (pp) ahead of forecast. more info >> |
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| Wednesday, July 25, 2018 |
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WARC unveils The Future of Strategy Report 2018 |
| WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey of senior strategists, highlighting their challenges and the impact the strategic function is having on the ever-changing marketing landscape. more info >> |
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| Thursday, July 5, 2018 |
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WARC Prize for MENA Strategy 2018 Shortlist announced |
| Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy. more info >> |
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