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| Tuesday, November 27, 2018 |
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DOOH spend set to reach $14.6bn this year and is forecast to account for all of OOH's future growth |
| Spend on digital out of home advertising (DOOH) -- i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls -- is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year. more info >> |
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| Tuesday, November 13, 2018 |
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WARC reveals brand purpose strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies. more info >> |
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| Thursday, November 8, 2018 |
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UK advertising delivers 20th consecutive quarter of growth and strongest total H1 adspend since 2014 |
| UK adspend rose 6.4% year-on-year to reach GBP 5.6bn in Q2 2018 - the 20th consecutive quarter of market growth. Coupled with an overall adspend rise of 7.2% year-on-year during the first half of 2018, to a total of GBP 11.4bn, this was both the strongest second quarter and first half since 2014. more info >> |
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| Wednesday, November 7, 2018 |
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WARC reveals effective marketing trends in MENA |
| WARC, the global marketing intelligence service, has released its second MENA Strategy Report, examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the WARC Prize for MENA Strategy 2018. more info >> |
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| Thursday, November 1, 2018 |
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WARC launches 'WARC for Advertisers' |
| WARC, the global authority on advertising and media effectiveness, has today launched WARC for Advertisers a new site experience designed to help brand owners to deliver more effective marketing. more info >> |
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| Tuesday, October 30, 2018 |
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WARC Awards 2019 open for entries - a global search for next-generation marketing effectiveness |
| The WARC Awards 2019, an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, is now open for entries. more info >> |
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| Thursday, October 18, 2018 |
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WARC uncovers content strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns. more info >> |
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| Tuesday, October 16, 2018 |
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Successful brands spend an average of 69% of their budgets on TV and digital channels combined |
| WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, identifying the typical budget split of highly successful campaigns. more info >> |
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| Wednesday, October 3, 2018 |
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WARC reveals social strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released its Effective Social Strategy Report 2018, outlining key social trends from the world's most effective marketing campaigns. more info >> |
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| Tuesday, September 25, 2018 |
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Advertisers to invest $66bn in sponsorship this year |
| Advertisers are expected to spend a combined $66bn on sponsorship this year, though fewer than one in five are confident that they can actually measure the business value return of the sponsorships they undertake. more info >> |
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