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| Thursday, June 4, 2020 |
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WARC Awards 2020 - Effective Use of Brand Purpose winners announced |
| Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Monday, January 13, 2020 |
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2020 the year marketers re-invest in their brands |
| Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs. more info >> |
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| Wednesday, December 18, 2019 |
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Privacy and brand safety, the social slowdown and the potential of gaming and podcasts were top of the agenda for advertisers in 2019 |
| Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes from 2019, finds WARC, the international marketing intelligence service. The findings were drawn from a unique analysis of readership across all of this year's Global Advertising Trends reports. more info >> |
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| Wednesday, December 11, 2019 |
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WARC Media Awards 2019 - Effective Use of Partnerships & Sponsorships shortlist announced |
| Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and SKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this year's WARC Media Awards. more info >> |
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| Tuesday, December 10, 2019 |
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WARC identifies successful content strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Content Strategy Report, outlining key trends and lessons in branded content strategies for advertisers, agencies and media owners, following an analysis of some of the world's most effective campaigns. more info >> |
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| Wednesday, December 4, 2019 |
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WARC Media Awards 2019 - Effective Use of Tech shortlist announced |
| Campaigns for UNIQLO in China, Fox Cricket in Australia, Pantene in Israel, Knorr in Hong Kong and Toyota in the United Kingdom are among the 18 shortlisted papers in the Effective Use of Tech category of the WARC Media Awards 2019. more info >> |
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| Monday, December 2, 2019 |
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Brands will increasingly rely on platforms that combine advertising and e-commerce |
| Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they have little or no control. more info >> |
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| Wednesday, November 27, 2019 |
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WARC Media Awards 2019 - Effective Channel Integration shortlist announced |
| Campaigns for Nike in China, Skittles in the US, Corona in Australia, and The Economist in the UK are among the 20 shortlisted papers in the Effective Channel Integration category of the WARC Media Awards 2019. more info >> |
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| Monday, November 25, 2019 |
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WARC releases Marketer's Toolkit 2020 |
| WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2020, an annual report outlining the priorities, investment intentions and challenges facing brands in the year ahead with guidance on how to meet them. more info >> |
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| Wednesday, November 20, 2019 |
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WARC Media Awards 2019 - Best Use of Data shortlist announced |
| Campaigns for Vans in the US, Children's Panadol in Australia, Neutrogena in India, Nike in China and Talk Talk in the UK are among the 20 shortlisted papers in the Best Use of Data category, the first shortlist to be announced for the WARC Media Awards 2019. more info >> |
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