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| Thursday, November 14, 2019 |
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Online display formats worth more to US advertisers than TV for the first time, as ad money chases next generation viewers |
| WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats - chiefly social media and online video - than television for the first time this year, as brands chase next generation viewers who are primarily consuming digital media on multiple devices. more info >> |
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| Wednesday, November 13, 2019 |
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WARC uncovers the latest effective marketing trends in Asia |
| WARC, the global authority on advertising and media effectiveness, has released the 2019 Asian Strategy Report, outlining successful key marketing trends in the region. The Report is based on an analysis of the results of this year's WARC Prize for Asian Strategy, which awards the smartest strategic ideas that are growing brands in Asia. more info >> |
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| Wednesday, November 6, 2019 |
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WARC Prize for Asian Strategy 2019 - winners announced |
| WARC, the global authority on advertising and media effectiveness, today announced the winners of its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas that have driven business results in Asia. more info >> |
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| Thursday, October 24, 2019 |
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Global ad investment forecast to grow 6.0% to $656bn in 2020, with spend rising across all product sectors |
| WARC, the international marketing intelligence service, has found that advertising spend is set to rise next year across all 19 product categories monitored by WARC, culminating in global growth of 6.0% to $656bn. This is a marked uptick from the 2.5% rise estimated for 2019 but is down on the 7.3% growth recorded last year. more info >> |
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| Tuesday, October 22, 2019 |
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WARC Awards 2020 open for entries - a global search for next-generation marketing effectiveness |
| The WARC Awards 2020, an annual international case-study competition in search for next-generation marketing effectiveness, is now open for entries. more info >> |
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| Thursday, October 17, 2019 |
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WARC releases 'Asia's Anatomy of Effectiveness' a report on the five key lessons to deliver effective advertising in Asia |
| WARC, the global authority on advertising and media effectiveness, has today released Asia's Anatomy of Effectiveness, a report aimed at advertising agencies, marketers and media owners alike, highlighting five key priorities for brands seeking to improve their impact in Asia. more info >> |
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| Wednesday, October 16, 2019 |
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WARC uncovers current social strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Social Strategy Report 2019, outlining key social marketing trends following an analysis of some of the world's most effective campaigns. more info >> |
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Global Martech market hits $121.5bn |
| The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their 'Martech: 2020 and beyond' report, published today. more info >> |
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| Wednesday, August 14, 2019 |
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WARC reveals innovation trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2019, highlighting key themes from some of the world's most original marketing thinking. more info >> |
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| Wednesday, May 29, 2019 |
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The WARC Awards 2019 - Effective Social Strategy winners announced |
| Campaigns for Burger King, M&M's, Singapore Tourism Board, Starbucks and Vans are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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