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| Monday, January 28, 2019 |
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UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015 |
| UK adspend rose 5.1% year-on-year to reach GBP5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third quarter of the year since 2015. This record investment highlighted in today's Advertising Association/WARC Expenditure Report underpins the preliminary estimate for 2018 adspend of GBP23.5bn - meaning the industry will have grown +6.0% year-on-year. more info >> |
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| Thursday, January 24, 2019 |
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Mobile adspend is set to top TV across key markets this year |
| Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained. more info >> |
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| Wednesday, January 23, 2019 |
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In-housing debate intensifies as creative and media models evolve -- WARC Marketer's Toolkit 2019 |
| The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective. more info >> |
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| Tuesday, January 22, 2019 |
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WARC Media Awards 2018: Effective Use of Tech winners announced |
| A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards. more info >> |
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| Tuesday, January 15, 2019 |
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WARC Media Awards 2018: Effective Channel Integration winners announced |
| EasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia and Maybelline in China are among the 12 winning brands of the Effective Channel Integration category, WARC Media Awards 2018. more info >> |
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| Thursday, January 10, 2019 |
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WARC Media Awards 2018: Best Use of Data winners announced |
| Campaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results. more info >> |
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| Tuesday, December 18, 2018 |
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Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up |
| Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn. more info >> |
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| Wednesday, December 12, 2018 |
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WARC launches Marketer's Toolkit 2019 |
| WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them. more info >> |
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| Tuesday, December 4, 2018 |
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WARC Awards 2019 full juries announced |
| Top agency strategists and planners alongside senior executives from brands including Uber, McDonald's and Mars Petcare are among the judges for the WARC Awards 2019, a global search for next-generation marketing effectiveness. more info >> |
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| Tuesday, November 27, 2018 |
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DOOH spend set to reach $14.6bn this year and is forecast to account for all of OOH's future growth |
| Spend on digital out of home advertising (DOOH) -- i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls -- is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year. more info >> |
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